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Sainsbury buys in local sausages.

Byline: DAVID JONES

A CONWY-based sausage company is among 10 firms in Wales to secure orders with Sainsbury's which it is estimated will generate an extra pounds 1m worth of business over the coming year.

The firms have completed the second supplier development programme run by the supermarket and the Welsh Development Agency which aims to help companies develop their businesses to cater for larger retail outlets.

Since participating in the programme, Edwards of Conwy has become the exclusive local supplier of sausages and bacon on meat counters in Sainsbury's Rhyl,Wrexham and Ellesmere Port stores. The company estimates that sales increases will exceed pounds 250,000 this year.

An earlier supplier programme in 2001 enabled small to medium sized Welsh enterprises to increase their business by 24pc to more than pounds 5m.

Sainsbury's regional sourcing manager Rachael Turner said: ``Wales is an important area in terms of supplying quality regional products to our stores throughout Wales and the UK.

``Our supplier programme has secured substantial new business for the participating suppliers and improved the Welsh foods we can offer.''

Ieuan Edwards, of Edwards of Conwy, said: ``This new programme has proved incredibly useful to us in helping us to understand the UK market better.

``It has also boosted our confidence to enter the wider marketplace,and given us the opportunity to promote the true taste of Wales in Sainsbury's.''

WDA agri-food director Wynfford James said: ``Sainsbury's is setting an excellent example by working with regional suppliers and allowing them to grow by offering local listings initially. The programme has an added advantage in that it enhances the skills base of the companies which participate.'' Sainsbury's currently sources more than pounds 134m a year of products from more than 45 Welsh food companies.

The supplier programme addresses practical issues such as ordering,delivery,paperwork and minimum technical requirements.

The latest 26-week programme which concludes this week is part of a trade conference today and tomorrow at Portmeirion entitled A True Taste Experience.

The conference will bring together Welsh food and drink producers with major buyers from across the UK and Europe.
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Article Details
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Title Annotation:Business
Publication:Daily Post (Liverpool, England)
Date:Mar 11, 2004
Words:351
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