Sainsbury's shine a light on British tomatoes.
Sainsbury's is leading the way on British tomatoes with the biggest range grown through the winter months. It also marks the first major retailer to grow British tomatoes using LED lighting technology, the Taste the Difference Vittoria is now available.
The 100 percent British range include a new and exclusive yellow cherry tomato
* Taste the Difference Sunglow, as well as:
* Taste the Difference Jubilee--a large vine tomato
* Taste the Difference Vittoria--a cherry tomato on the vine
* Best of British mixed colour pack featuring red and yellow cherry tomatoes
Melissa Jones, Sainsbury's Product Technologist, said: "It is important we offer British products when they taste their best and we know our customers care about buying British too. This range of tomatoes is another example of growing more of our favourite fruit and vegetables closer to home. By working closely with our growers we have been able to extend the British tomato season --which takes a lot of skill and investment from our growers."
To grow tomatoes in the cold months in the UK our growers use heated glass houses and artificial light to replicate the summer sunshine. To achieve this they have used a mixture of sodium and LED lights spread amongst the crops to help the plants grow and tomatoes to ripen.
Nigel Barde, Chairman of the British Tomato Growers Association said: "People enjoy the taste of home-grown British tomatoes throughout the summer, and want to enjoy the same experience in winter. Growers have been working really hard both with researchers and Sainsbury's to extend the season and this year thanks to LED technology will be able to produce more fresh British tomatoes than ever before."
"This is the first time a large scale commercial nursery has used this technology in the UK. Growers continue to work together to find ways to deliver even more home-grown tomatoes in the future, which is great for British Farming."
Contact Sainsbury's on tel 0207 695 6000 or visit www.j-sainsbury.co.uk
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|Title Annotation:||NEW PRODUCTS: #newfood|
|Comment:||Sainsbury's shine a light on British tomatoes.(NEW PRODUCTS: #newfood)|
|Publication:||Food Trade Review|
|Date:||Feb 1, 2015|
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