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Browse Sablosky, Tanja Lian

1-17 out of 17 article(s)
Title Type Date Words
Getting the most from your CRM; just because you acquired a system does not mean you are using it to maximum advantage. We asked three banks with CRM to explain what extra steps they had to initiate in order to achieve full utilization. Nov 1, 2005 2421
To arms! A handful of banks have evolved into specialists for the military customer. How they market themselves and provide service to this niche segment offers lessons for other financial institutions. Jul 1, 2005 2277
Did you get the message? In this era of far-flung branch locations, new methods of internal communication--such as teleconferences, videoconferences and intranets--are growing in popularity. May 1, 2005 2048
Jed Clampett would be pleased: by planning exclusive events and special recognition for wealth management customers, banks can voice their thanks as well as facilitate valuable word-of-mouth referrals. Here's a sample of appreciation programs at three different financial institutions. Mar 1, 2005 2556
"Hello!" "This is your call center. I'm evolving into a more dynamic channel for banks to interact with their customers." If your call center could ring you up, that is probably what it would say. Oct 1, 2004 2251
Electrifying ews: e-newsletters offer twin advantages over traditional printed publications. First, they allow you to disseminate timely information at a lower cost. Second, they enable you to measure your readers' interests so you can fine-tune your message. Sep 1, 2004 2143
Site selection: the 7 secrets of success: when choosing a branch location, what's the difference between parcel 'A' and parcel 'B'? They may look and cost the same, but subtle distinctions could have an impact on viability. Jul 1, 2004 2329
Hot? or Cold? Announced or unannounced? Which is the best type of sales call? Marketers from three different banks relate their experiences. Jan 1, 2004 2603
Ready, aim, hire! Dec 1, 2003 1672
Stuff it! The modest monthly statement stuffer is experiencing a renewal as marketers experiment with new ways to utilize, design and distribute it. Oct 1, 2003 2113
How to lure them online: 'would you like to earn $10?' There are a number of effective tactics available to entice more customers to sign up for online banking--including incentives and contests. And don't forget about educating your frontline staff. Sep 1, 2003 1763
Rating your website: What makes a great website? The short answer is 'one that achieves your goals.' It should also be useful and easy to navigate. (Feature). Jun 1, 2003 2499
The value of research: more navigating, less drifting. (Feature). Mar 1, 2003 2045
Their number is always: dynamic marketing boosts financial ratios and profitability. For confirmation, look at one of the nation's best-performing community banks, First Premier Bank, Sioux Falls, S.D. (Feature). Jan 1, 2003 2171
Bulking up flabby financials. (Feature). Company Profile Dec 1, 2002 1786
Tomorrow's branch today. (Feature). Brief Article Sep 1, 2002 1806
A Yen for quality: marketers in the United States can learn something about customer service from Japanese financial institutions. Jun 1, 2002 1582

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