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Sabemos to introduce Lucky Buddha lager.


The Lucky Drink Co. has appointed San Diego-based Sabemos Beverages LLC as importer of record for the Lucky Buddha beer brand. Sabemos Beverages will be handling U.S. sales, marketing and distribution for the beer. "This one-of-a-kind beer is already exciting consumers around the world, and we are confident that consumers, in its initial distribution areas of the United States, will find it just as enticing," said Nick Gagliardi, president of Sabemos. "The unique packaging of Lucky Buddha will provide exceptional lift for retailers, restaurants, bars and other beverage providers, and the outstanding liquid will secure them for life."

Lucky Buddha Beer is brewed and bottled at the Lake of a Thousand Islands in China. The Lucky Buddha bottle features a seated laughing Buddha, holding a gold ingot above his head.

"We consider the Lucky Buddha to be the enlightened good-time guy," said Charles Smouha of Lucky Drink Co. "Lucky Buddha's girth embodies the ideals of the good life. Rub his tummy; it's said to bring forth health, happiness, longevity, and prosperity. And if rubbing the Buddha's belly brings good luck, imagine what drinking the beer straight from the Lucky Buddha bottle will do for your good fortune."
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Publication:Modern Brewery Age
Date:Dec 15, 2010
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