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SYMPOSIUM TO HIGHLIGHT DEVELOPMENT STRATEGIES.

* This fall, The Fragrance Foundation will hold its "Global outlook: well-being, aromachology and the future of fragrance" symposium in Paris. The symposium opens with a reception dinner on Oct. 16 followed by a full day symposium on Oct. 17. Approximately 500 international industry leaders, marketers, design suppliers, perfumers, advertising agency representatives, futurists, members of academia and members of the research and scientific community will attend the event to develop marketing and product development strategies for the 21st century.

One of the highlights of the symposium will be a presentation of the results of a major survey developed by Paris-based Olwen Wolfe of Worlding that involves well-being and fragrance consumer perceptions in Europe, the U.S. and Japan.

In other news, The Fragrance Foundation continued its "Think Tank Series" on March 29 to examine the importance of scents for children as a new profit center. Speakers included host Joe Bierman, vice president, retail marketing, Sephora; Andrea Riberi, vice president, Information Resources, Inc.; Linda Blackwell, president, Nature's Bubbles; Julie Rhinehart, marketing director, Bulgari and Patricia Bilodeau, senior perfumer, Creations Aromatique. Each Think Tank session is limited to 4050 Fragrance Foundation members to provide an intimate environment to discuss issues without restrictions, examine solutions and explore new ways to integrate these into the industry.
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Publication:Household & Personal Products Industry
Date:May 1, 2001
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