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SYLVANIA LIGHTING, RALPH'S SUPERMARKETS AND FIVE LOCAL UTILITIES JOIN FORCES TO HELP CONSUMERS SAVE ON NEW ENERGY-SAVING LIGHTING

 SYLVANIA LIGHTING, RALPH'S SUPERMARKETS AND FIVE LOCAL UTILITIES
 JOIN FORCES TO HELP CONSUMERS SAVE ON NEW ENERGY-SAVING LIGHTING
 LOS ANGELES, April 21 /PRNewswire/ -- A new Los Angeles-based partnership, formed to encourage consumers to try an energy efficient lighting product that can reduce utility bills by lowering energy consumption, debuts on "Earth Day" (Wednesday, April 22). On that day, GTE's Sylvania Lighting Division-U.S., Ralph's Supermarkets and five southern California utility companies are joining forces to offer consumers -- at less than half of the suggested retail price -- the state-of-the-art, energy-saving, 18-watt soft white compact fluorescent light bulb.
 The partnership companies are committed to educating consumers about one of the simplest things they can do to improve the environment -- changing their home lighting.
 Ralph's Supermarkets throughout the service territory of the five participating utilities will feature these 18-watt bulbs, which screw into most household fixtures. Based on an electric rate of 10 cents per kilowatt hour, these bulbs can save $57 in energy costs over their 10,000-hour life, as compared to the 75-watt incandescents they replace.
 Participating utility companies in the rebate program are Los Angeles Department of Water and Power, Southern California Edison, City of Burbank Public Service Department, Glendale Public Service Department and Pasadena Water and Power Department.
 According to Alan Bonus, director of consumer marketing and sales for Sylvania Lighting, lighting now accounts for nearly one-fourth of total U.S. electricity consumption. If two-thirds of the existing three billion U.S. incandescent sockets were fitted with compact fluorescents, the economy would save some $20 billion annually in electricity costs.
 "Sylvania developed a partnership with Ralph's and leading utility companies in southern California to foster energy awareness and make it possible for consumers to try energy-efficient light bulbs at an attractive price," said Bonus.
 Sylvania Lighting's compact fluorescent ordinarily retails for $22.99. Incentives from participating utility companies, 129 area Ralph's stores and Sylvania Lighting combine to bring the final cost to the consumer to $9.99 -- nearly 57 percent less than the suggested retail price. The introductory offer will remain in effect through Dec. 31, 1992.
 "Saving electricity by installing the compact fluorescent bulb and other energy-saving lighting products also benefits the environment and reduces the consumption of power plant fuels such as coal, oil and natural gas," said Julie Weeks, of Ralph's. Over the life of the bulb, this savings translates to the following average emission reduction, since less electricity is being generated:
 Carbon dioxide (greenhouse effect) 912 lbs.
 Nitrogen oxide (smog) 3.5 lbs.
 Sulfur dioxide (acid rain) 6.6 lbs.
 According to Charles Montaya of the Los Angeles Department of Water and Power (LADWP), "Another important consideration is the valuable natural resources we can save by installing energy-saving lighting. Depending on the type of fossil fuel used to generate electricity, operating a Sylvania compact fluorescent over its lifetime instead of an incandescent equivalent can reduce consumption of coal by 530 pounds, oil by 40 gallons or natural gas by 6,100 cubic feet."
 Sylvania Lighting's soft white 18-watt compact fluorescent lasts 13 times longer than the 75-watt incandescent light bulb it replaces, making it ideal in applications where the light remains on for long periods of time (such as lamps on a timer). Efficient packaging of its electronic components provide instant-on power with no flickering. Further, its compact size allows it to fit a wide variety of table lamps and residential fixtures.
 In addition, sophisticated blending of rare-earth phosphors inside the compact fluorescents results in a warm, soft white light that consumers prefer. The bulb was featured in Fortune, the Wall Street Journal and Popular Science, the latter selecting Sylvania Lighting's compact fluorescent as one of its 100 "Best of What's New" achievements in science and technology.
 The Sylvania Lighting 18-watt compact fluorescent is backed by the lighting industry's only unconditional guarantee and is packaged in 100 percent recyclable paper.
 -0- 4/21/92
 /NOTE TO EDITORS: Local editors note that additional information is available through:
 -- Steve Hanson, Southern California Edison, 818-302-7969
 -- Tom Dreher, Los Angeles Department of Water and Power, 213-580-3866
 -- Shari Lambert, City of Burbank Public Service Department, 818-953-9612
 -- Valerie Apmadoc, Glendale Public Service Department, 818-548-4096
 -- Bill McDonnell, Pasadena Water and Power Department, 818-405-4416
 -- Julie Weeks, Ralph's Supermarkets, 310-605-4080
 -- Fran Brummond, Sylvania Lighting, 714-978-2101, ext. 240
 -- Richard Dowhan, Sylvania Lighting, 508-750-2225 (Danvers, Mass.)/
 /CONTACT: Richard H. Dowhan of Sylvania Lighting, 508-750-2225, or after 5 p.m., 603-964-5756/
 (GTE) CO: Sylvania Lighting Division-U.S.; GTE Corporation ST: California IN: SU:


GK-SK -- NY085 -- 0772 04/21/92 14:46 EDT
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Date:Apr 21, 1992
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