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SWISHER INTERNATIONAL RANKED ONE OF TOP 30 NEW FRANCHISES BY ENTREPRENEUR MAGAZINE

 CHARLOTTE, N.C., Jan. 4 /PRNewswire/ -- Citing increased interest in its unique business concept, Swisher International Inc. (NASDAQ: SWSH, SWSHW), the only publicly held franchiser of hygiene services and products, has been ranked by Entrepreneur magazine as one of the top 30 new franchises in the nation.
 "We are very pleased to be included in this ranking as it further confirms our unique business concept," said Pat Swisher, president and chief executive officer. "The growing concern regarding the spread of infectious diseases in public restrooms, which is causing more companies to turn to Swisher for an economical and effective solution, has created a tremendous market for our products and services."
 Swisher International markets its products and services through 69 franchises and two subsidiaries to a wide range of businesses in 31 states and Canada. Swisher currently services 20,000 customers ranging from small businesses to major chains including McDonald's, Burger King, Pizza Hut, Wendy's, Texaco and K-Mart.
 -0- 1/4/94
 /CONTACT: Shirley J. Thompson or Andrea Van Leeuwen of Carl Thompson Associates, 303-494-5472/
 (SWSH)


CO: Swisher International Inc. ST: North Carolina IN: SU:

MC -- DV003 -- 8850 01/04/94 11:01 EST
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Publication:PR Newswire
Date:Jan 4, 1994
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