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SWEET NEWS FOR THE CONSUMER FROM M&M/MARS

 SWEET NEWS FOR THE CONSUMER FROM M&M/MARS
 Lower Wholesale Prices For 'M&M's' Chocolate Candies
 and Five-Cent Wrapper Refund on Single Sizes of All Brands
 HACKETTSTOWN, N.J., April 6 /PRNewswire/ -- M&M/MARS today announced two major consumer-oriented initiatives, which reduce prices on America's favorite candy products. The company is lowering the wholesale price of family packs of America's number-one selling candy brand, "M&M's" Chocolate Candies. The company also is introducing a wrapper refund offer giving consumers five cents back on every single and king-size wrapper in its product line. These include such favorite confection and ice-cream snacks as SNICKERS Brand, MARS Brand, and 3 MUSKETEERS Brand.
 The wholesale price on all "M&M's" Chocolate Candies bags weighing 7.2 ounces or more will be lowered an average of 9.4 percent to 1987 levels. Lower wholesale prices on family packs of "M&M's" Chocolate Candies will provide retailers the opportunity to offer better value to consumers.
 "At M&M/MARS, we are committed to making products that combine the best quality with the best value. The lower wholesale prices and the wrapper refund offer give our customers value for money and offer America's candy lovers recession-proof pleasure at an even lower price," said company spokesperson Mary Ellen Dougherty.
 "Our products are purchased by millions of Americans every day, and because each wrapper is worth five cents and there is no limit on the number redeemed, we anticipate tremendous participation from schools and other organizations interested in raising funds for their benefit," she continued.
 The wrapper refund offer is scheduled to run until Oct. 15, 1992. Consumers can get their official refund certificates in newspapers on Sunday, May 3, or from special displays in participating retail stores. Interested organizations can learn more about the wrapper refund offer by calling 800-356-8361.
 The following regular size singles and king-size packages are part of the wrapper refund offer:
 BOUNTY Bars; COMBOS Snacks; MARS Almond Bar; MARS MILKY WAY Bar; MARS MILKY WAY II Bar; "M&M's" Chocolate Candies; PB MAX Real Peanut Butter Snack; SKITTLES Bite Size Candies; SNICKERS Bars; STARBURST Fruit Chews; Today's MUNCH Bar; TWIX Cookie Bars; 3 MUSKETEERS Bar; DOVE Chocolates; 3 MUSKETEERS Ice Cream Bars; SNICKERS Ice Cream Bar; MARS Almond Ice Cream Bar; MILKY WAY Ice Cream Bars.
 -0- 4/6/92
 /NOTE: BOUNTY, COMBOS, MARS, MARS MILKY WAY, "M&M's", PB MAX, SKITTLES, SNICKERS, STARBURST, MUNCH, TWIX, 3 MUSKETEERS, and DOVE are registered trademarks; and MARS MILKY WAY II is a trademark, all of M&M/MARS/
 /CONTACT: Mary Ellen Dougherty, 908-850-2405, Hans Fiuczynski, 908-850-2161, both of M&M/MARS; or Cecile Ablack of GCI Group, 202-778-1093, for M&M/MARS/ CO: M&M/MARS ST: New Jersey IN: RET SU:


SB -- DC021 -- 5417 04/06/92 14:00 EDT
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Publication:PR Newswire
Date:Apr 6, 1992
Words:467
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