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SURVEY SUGGESTS KIDS PREFER ACTIVE, SOCIAL, ACTIVITIES MORE THAN TELEVISION; KIDS LIKE WIDE RANGE OF CHILD CARE ACTIVITIES

 MINNEAPOLIS, Sept. 13 /PRNewswire/ -- Worried that your children are too television dependent? There's new evidence that they would enjoy doing other things -- such as the wide range of activities they have in quality child care programs. A new survey of nearly 800 children in child care programs across America suggests that television isn't the only activity children like a lot.
 The study confirms that active, highly social activities such as having snacks, playing with others, going on outings and making friends are even more popular than television among four to 10-year-olds in child care (see attached rankings). Better than 80 percent of the children said they liked these activities a lot.
 "This survey confirms the wisdom of what quality child care providers already do: have a wide-ranging curriculum that includes active, social and creatively challenging activities," said Barbara Reisman, executive director of CCAC. "Children like the variety and it's important to their development."
 "The good news is that children overwhelmingly like their child care activities because they can just 'be kids' as they learn and grow," said Kenneth A. Macke, chairman and chief executive officer of Dayton Hudson Corporation, which underwrote the survey on behalf of the Child Care Aware public service education campaign on quality child care.
 "We wanted to share the information with working parents as they continue to monitor how their child care arrangements fit their children's needs," he said.
 The Child Care Aware public service education program is dedicated to helping parents identify and select quality, stimulating child care. The campaign is a cooperative $10 million initiative of the Dayton Hudson Corporation, its foundation and its Target, Mervyn's, Dayton's, Hudson's and Marshall Field's stores and several prominent child care organizations: Child Care Action Campaign (CCAC), the National Association of Child Care Resource and Referral Agencies (NACCRRA), the National Association for the Education of Young Children (NAEYC) and the National Association for Family Day Care (NAFDC).
 Between 71 and 79 percent of the children reported they liked relatively less physically active pastimes, including watching television and videos, taking care of animals, playing with board games and toys, painting and drawing and listening to music. Younger children (ages 4 and 5) and girls displayed a slightly greater fondness for these pursuits than did older youngsters and boys.
 Quieter activities were preferred by between 61 and 68 percent of the children. These activities included storytelling, getting hugs from their teachers, playing "make-believe" (dressing up, playing house), playing musical instruments, playing in the sandbox, reading and writing. Girls and younger children reported liking these pursuits slightly more frequently than older children or boys.
 The least often preferred activities included singing and playing alone. Taking naps was ranked last with a positive response of only 31 percent from the children.
 "When shopping for child care, parents are prudent to ask potential care providers about the range of activities they offer and the age- appropriateness of each activity," said Denise Nelson, NACCRRA's community coordinator.
 To help parents identify and select quality, stimulating child care, Child Care Aware provides parents with a toll-free national information line at 1-800-424-2246 to put them in touch with non-profit child care resource and referral agencies in their own communities. The campaign also provides parents with a five-step plan and a checklist of indicators of quality child care.
 The Child Care Aware 16-state children's survey was conducted August 16-September 1 at center and family child care settings. It was developed by Child Care Aware and tabulated by Northstar Interviewing Service, Inc. of Minneapolis.
 Dayton Hudson Corporation, based in Minneapolis, Minn., is one of America's largest retailers and corporate philanthropists with 1992 revenues of $17.9 billion and a 1993 community giving program totaling more than $23 million. The corporation has committed $10 million over seven years to increase quality child care in America. Dayton Hudson operates more than 850 discount, promotional-priced and traditional department stores in 33 states.
 CHILD CARE AWARE CHILDREN'S SURVEY
 ACTIVITIES RANKING
 ACTIVITY PERCENT SAYING THEY
 "LIKE A LOT"
 Having a snack 85
 Playing with others 84
 Going to the playground 83
 Going for walks/trips/outings 82
 Making friends 82
 Watching television/videotapes 79
 Taking care of animals 78
 Playing with board games/toys/blocks 74
 Painting/drawing 74(a)(b)
 Listening to music 71
 Getting hugs from my teachers 68(a)(b)
 Storytelling 64(a)
 Playing "make-believe"/dress-up/house 64(a)(b)
 Playing musical instruments 64
 Playing in the sandbox 61(a)
 Writing 61
 Reading 61
 Singing 49(b)
 Playing alone 34
 Napping 31
 (a) Preferred slightly more by children ages 4 and 5
 (b) Preferred slightly more by girls
 The Child Care Aware national children's survey was conducted August 16 - September 1 with nearly 800 children at center and family child care settings in 16 states. It was developed by Child Care Aware and tabulated by Northstar Interviewing Service, Inc. of Minneapolis. The survey results have a margin of error of plus or minus 3.5 percent.
 -0- 9/13/93
 /NOTE TO EDITORS: An executive summary of the survey and a color sidebar of children's comments and drawings are available by contacting Laura Anders at 612-370-6622./
 /CONTACT: Barbara Reisman of the Child Care Action Campaign, 212-239-0138; Laura Anders of Child Care Aware/Dayton Hudson, 612-370-6622; or Denise Nelson of the National Assn. of Child Care Resource & Referral Agencies, 507-287-2220/
 (DH)


CO: Dayton Hudson Corporation, National Association of Child Care
 Resource & Referral Agencies ST: Minnesota IN: REA SU:


DB-KH -- MN001 -- 1194 09/13/93 10:17 EDT
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