SURVEY OF FORTUNE 500 SECRETARIES REVEALS "OUT-TO-LUNCH" IS A THING OF THE PAST
CLEVELAND, April 19 /PRNewswire/ -- Secretaries taken "out-to-lunch" by their managers on Professional Secretaries Day, Wednesday, April 21, will enjoy a rare treat, based on the findings of a national survey conducted by The Roper Organization for Stouffer's(R) Lunch Express(TM) among 101 executive secretaries in FORTUNE 500 companies. /NO CHARGE DIAL-UP PHOTOGRAPH ACCOMPANIES THIS STORY/ (Instructions Below) The survey revealed that as many as 61 percent of the executive secretaries responding bring their lunch from home to work regularly and nearly two in 10, or 19 pea?id they are brown-bagging it more often this year than last, primarily to save both time and money. Of those who bring their lunch to work, a whopping 84 percent do so at least once a week with most, 42 percent, bringing lunch two to four times a week.
In addition to carrying their lunch more frequently, the vast majority, 82 percent, of all executive secretaries surveyed also reported that they do not normally leave their place of business to eat lunch. In fact, nearly half, 49 percent, dine at their desks or in their office and 33 percent eat their lunch from home in a company cafeteria, lunchroom or conference room.
And, while two-thirds of all respondents spend about the same time on their lunch break today as they did in 1992, fully 25 percent said they are spending less time than last year. More than four in 10, or 43 percent, of the executive secretaries surveyed take 10 to 30 minutes on their lunch break and only 31 percent take a full "lunch hour." "Based on these findings, leisurely lunches in the American workplace are becoming an outmoded tradition," said Edward Marra, executive vice president of Stouffer Foods. "The large number of survey respondents carrying their lunch and eating at the office is consistent with the increased demands on employees, due to cutbacks necessitated by the economic recession. This has created a big carried-lunch market." The interviewing of executive secretaries for the national Stouffer's survey was conducted by telephone between April 9-12, 1993, by The Roper Organization. To fill the void in America's lunch box, Stouffer Foods recently introduced a line of products intended for lunchtime consumption and labeled Lunch Express. Stouffer's Lunch Express and Stouffer's(R) Lean Cuisine(R) Lunch Express(TM) are packaged in easy-open paperboard containers that can be microwaved in five minutes or less for "eat-from- the-package" convenience and portability. The products weigh between 8-10 ounces and carry a suggested retail price of $1.89. Stouffer Foods is providing Lunch Express "for a week" (via special Lunch Express coupons) as well as a thermal lunch bag, designed to keep the product frozen up to two hours, to the executive secretaries to the CEOs of FORTUNE 500 companies on Secretaries Day. The annual observance was founded in 1952 by Professional Secretaries International, the world's leading association for executive assistants which estimates that there are about 4 million secretaries in the United States -- the largest single segment of the workforce. Stouffer Foods Corporation, a Nestle USA, Inc. company, is headquartered in the Cleveland suburb of Solon, Ohio. It operates production plants in Solon; Gaffney, S.C.; and Springville, Utah; and employs 4,000 people nationwide. The company is the nation's leading manufacturer of premium-quality frozen prepared foods, offering more than 150 Entrees, French Bread Pizzas and Lean Cuisine products for consumer enjoyment. -0- 4/19/93 /EDITOR'S NOTE: A black and white photo is available free of charge on your photo receiver. Have photo editor dial in to 212-967-1293, 212-643-2005 or 212-643-2006 for picture No. 041993CL1./ /CONTACT: Roz O'Hearn or Loretta Ivany, both of Stouffer Foods, 216-349-5757; or Madalyn Freund or Lisa Doherty, both of Ruder-Finn, 312-644-8600, for Stouffer Foods/
CO: Stouffer Foods ST: Ohio IN: FOD SU:
KL -- CL001 -- 7321 04/19/93 11:05 EDT
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|Date:||Apr 19, 1993|
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