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SURPRISE! PARENTS ARE IN SYNC WITH KIDS WHEN IT COMES TO SCHOOL LUNCHES; IDEAS FOR THE ULTIMATE 'KID-POWER'LUNCH

 DALLAS, Aug. 26 /PRNewswire/ -- Mom really does know best when it comes to packing Junior's lunch box, according to a national random survey of nearly 500 parents and their children from all social and economic backgrounds. The word is, "OUT with the ole' PB&J and IN with the chicken fingers."
 The results from the "Neiman Marcus Pigtails and Froglegs Lunch Box Survey" revealed that not only do parents know what their kids like to eat for lunch, but also that more than 50 percent of children age 6-12 categorize their lunch box experience as "Homemade & Happy." "Short Order Eaters," those who prefer the fast food of the school cafeteria, made up 26 percent of respondents, while 17 percent fell into the "Wheeler Dealer" (lunch trading) category.
 More than half the kids (53 percent) say they take their lunch to school because they prefer it, and almost 60 percent describe their lunches as either interesting, offering a good variety, or healthy.
 When rating favorite sack lunch items, the biggest surprise was probably the high response to the finger food category. Chicken fingers and other "bite-size surprises" (i.e. cheese/meet sticks, deviled/hard- boiled eggs, etc.) were named by 27 percent of kids as their favorite foods, rating higher than either a peanut butter and jelly or a meat and cheese sandwich. Fresh fruit and fruit cocktail/yogurt rated higher than sandwiches as well, with 29 percent and 34 percent of survey participants listing them as favorites, respectively.
 The really big winners, naturally, were the chips and cookies -- the biggest loser was hot soup or stew, with 33 percent of kids stating that they don't like it at all and another 60 percent saying "you couldn't give it away."
 The survey was conducted in conjunction with the scheduled September release of Pigtails and Froglegs, a family cookbook published by Neiman Marcus and distributed nationally by Harcourt Brace & Company.
 "The book contains 275 time-tested favorite recipes that our customers prepare for their children and grandchildren," said Billy J. Payton, Neiman Marcus vice president for marketing and customer programs. Authors' royalties from the sale of Pigtails and Froglegs will benefit four children's charities: Childhelp U.S.A. (fighting child abuse), Pediatric AIDS Foundation, St. Jude Children's Research Hospital and Special Olympics.
 -0- 8/26/93
 /NOTE TO EDITORS: A more detailed survey highlights report is available upon request. Call 214-247-4703/
 /CONTACT: Jan Edwards of J.J. Edwards and Associates, 214-247-4703, for Neiman Marcus/


CO: Neiman Marcus ST: Texas IN: REA SU:

WB -- NY045 -- 6140 08/26/93 12:27 EDT
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Publication:PR Newswire
Date:Aug 26, 1993
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