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SUPERVALU HELPS OPEN FIRST U.S.-STYLE SUPERMARKET IN MOSCOW

 SUPERVALU HELPS OPEN FIRST U.S.-STYLE SUPERMARKET IN MOSCOW
 MINNEAPOLIS, Sept. 1 /PRNewswire/ -- The first U.S.-style supermarket in Moscow opened in August, supplied with non-perishable groceries and general merchandise by Minneapolis-based SUPERVALU, INC. (NYSE: SVU). SUPERVALU also designed and equipped the store, advised management on item selection and pricing and trained store personnel.
 The 13,600-square-foot LUX market is located in the Olympic Village section of Moscow. Some 22,000 people live within a two-block radius of the store, which occupies a facility that originally served as a cafeteria for athletes participating in the 1980 Summer Olympics. LUX also operates clothing and electronics stores in Moscow and elsewhere and is affiliated with UNEX, a Moscow-based international trading company.
 The LUX store is considerably larger than other foreign-operated self-service food markets in the city. It carries meats, dairy products, speciality produce, dry goods and staples, cleaning supplies, health and beauty products and a limited selection of frozen items, reflecting the limited refrigeration available in most Moscow residences. In total the store stocks approximately 3,000 items.
 The store's five checkout lanes are equipped with the type of point- of-sale scanner typical of most modern U.S. supermarkets. The scanners automatically handle conversion of the 11 hard currencies accepted at the store. The LUX market expects to begin accepting rubles in early 1993, by which time the government is expected to unify exchange rates for the ruble.
 SUPERVALU's shipments to the Moscow store are coordinated by SUPERVALU's International Division and originate from the company's Atlanta distribution center. From there they go to Savannah, Ga. for shipment by sea to Bremerhaven, Germany, by sea again to Finland, then by truck to Moscow. Filling orders from the Moscow store currently takes about five weeks.
 "Customers have been overwhelmed by both the variety and the quality of the merchandise," said George Z. Lopuch, vice president, Corporate Strategic Planning & Acquisitions for SUPERVALU. "The store carries staples, high quality canned fruits and vegetables and health and beauty products that are still very difficult to obtain in Moscow."
 Many of the items the store carries, such as condensed soups, packaged pasta dinners and cold breakfast cereals, are unfamiliar to Moscow shoppers. Store personnel have provided on-the-shelf preparation instructions for customers and regularly provide in-store demonstrations of how to prepare and use products previously unavailable in Moscow.
 "Interestingly, our Moscow partners did not want us to provide bilingual labeling on the U.S. products we ship to the store so there would be no mistaking them for Russian goods. In fact, consumer preferences for U.S. goods are so strong that store management wanted us to label all the store fixtures as 'Made in the U.S.A.' too," said Lopuch.
 "That the LUX team chose SUPERVALU to help with the landmark opening of this new store attest to SUPERVALU's expertise not only in food distribution, but also in the many supporting services successful food retailers require," said Lopuch.
 SUPERVALU was first approached by the store's owners and managers in December 1991. Fixturing and stocking of the store and training of store personnel was completed during the summer of 1992. The store officially opened in August.
 SUPERVALU, INC. supplies and supports 2,650 retail foods stores in 31 states, over 96 percent of which are operated by independent retailers. The company also owns and operates 105 retail food stores, including Cub Foods, Twin Valu, Scott's and Hornbachers. SUPERVALU sales for fiscal 1992 (ended Feb. 29, 1992) were $10.6 billion.
 On July 24, SUPERVALU and Wetterau, Inc., St. Louis, concluded a definitive merger agreement under which SUPERVALU will acquire Wetterau. Wetterau supplies 2,900 retail food stores in 29 states, of which 94 percent are independently owned. Wetterau had fiscal 1992 (March 28, 1992) net sales of $5.7 billion.
 -0- 9/1/92
 /CONTACT: Mike Mulligan of SUPERVALU, 612-828-4441/
 (SVU) CO: SUPERVALU, INC. ST: Minnesota IN: REA SU:


DS -- MN004 -- 5351 09/01/92 10:42 EDT
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Date:Sep 1, 1992
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