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SUPER VALU STORES PLACING 'VALU' ON HEALTHY HOLIDAY COOKING

 SUPER VALU STORES PLACING 'VALU' ON HEALTHY HOLIDAY COOKING
 MINNEAPOLIS, Oct. 19 /PRNewswire/ -- Getting a little nervous about eating healthy this holiday season? If so, you're like the millions of other shoppers who are looking for healthy alternatives for preparing food over the holidays and beyond. This year, Super Valu is making it easy to prepare quick and delicious low-fat holiday recipes that won't have you doing jumping jacks in January.
 It was announced today that Twin Cities area Super Valu stores are unveiling an exclusive nutrition awareness service this month that will be available to their consumers year round. "Healthy Decisions" is a fully integrated program designed to give supermarket shoppers easy to use nutrition information and healthy recipes when and where they really need them -- as they are pushing their carts down those miles of aisles.
 Beginning in November, Super Valu stores will be kicking off this new program with in-store demonstrations on delicious and low-fat holiday cooking. In addition, shoppers can pick up complimentary editions of Healthy Decisions "Nutrition Nuggets" that change weekly. Each "Nugget" contains nutrition tips, cooking hints, and useful information on seasonal topics such as preparing healthy holiday appetizers. A recipe is included in each edition, and is broken down into categories of calorie, protein, carbohydrate, food "exchanges" and fat content. And, to help consumers calculate fat content, the program offers an easy to use "Fat Finder" wheel.
 Colorful posters throughout the Super Valu stores remind shoppers of the importance of "eating smarter for a healthier tomorrow." Healthy Decisions "Featured Recipe of the Week" is prepared for shoppers to sample in Super Valu stores with deli departments. Customers are provided free recipe cards, making it easy to shop for the ingredients to prepare the selections for themselves. Of course, these recipes are also calculated for nutrition content such as those on the "Nuggets."
 Another part of this very unique program is the Super Valu Nutrition Hotline. A toll-free number (800-523-6083) is provided for customers to call with all their nutrition related questions.
 Super Valu will distribute its own low-fat cookbook titled "Healthy Decisions -- Eating Smarter for a Healthier Tomorrow," written and edited by a registered dietitian. This Midwestern-flavored cookbook contains more than 500 recipes calculated for nutrition content and food "exchanges."
 Super Valu's Healthy Decisions Program rounds out its nutrition awareness program with a 12-part Nutrition and Recipe Series. The topics range from "Healthy Snacks for Kids" to "Entertaining Light & Easy." Each topic includes an easy to understand nutrition lesson and more than 40 recipes.
 Watch for the Super Valu Healthy Decisions program at all Super Valu stores in the metro area. For information on the Super Valu store nearest you, call The Connection at 612-922-9000.
 -0- 10/19/92
 /PHOTO OPPORTUNITY: Dates and times for in-store demonstrations can be scheduled at a Super Valu store nearest you. Please contact Jana Schwarze, SUPERVALU Inc. at 612-932-4733 to schedule a meeting time, or for additional information/
 /CONTACT: Jana Schwarze of SUPERVALU, 612-932-4733/ CO: SUPERVALU, Inc. ST: Minnesota IN: REA SU:


AL -- MN010 -- 1788 10/19/92 16:14 EDT
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Date:Oct 19, 1992
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