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SUPER KMART, MICHELIN LAUNCH PROMOTIONAL PROGRAM

 TROY, Mich., Nov. 11 /PRNewswire/ -- Kmart Corporation (NYSE: KM) and Michelin North America (MNA) today announced a multi-faceted promotional campaign featuring Michelin's three flag brands -- Michelin, BFGoodrich and Uniroyal -- at select Super Kmart Centers.
 Participating Super Kmart Centers will prominently display the name "Michelin" on the exterior of their Automotive Service Centers as well as on uniforms, business forms, in-store displays, signs and in advertising. The promotional campaign will use the slogan, "Michelin
Tires. Auto Service by Kmart." Michelin also will provide special training for Kmart's Automotive Service Center associates.
 The Medina, Ohio, Super Kmart Center is the first to prominently feature the Michelin name. Plans call for the Michelin program to be rolled out in 10 more Super Kmart Centers by the end of 1993.
 Based on the success of the initial launch of this program, it may be extended to other Super Kmart Centers or regular Kmart stores. Kmart is currently the largest operator of automotive service centers with 900 locations in the United States. At year-end 1993, Kmart will have 19 Super Kmart Centers with an additional 60-75 planned for 1994.
 "By combining Michelin quality with Kmart's leadership in the automotive service market, we're creating an unbeatable partnership," said Tim Findlay, divisional vice president - automotive merchandising. "The Michelin name stands for quality -- a priority among today's shoppers. This new program will send a strong message of first-rate service and satisfaction to Kmart Automotive Service Center customers."
 "Michelin is pleased that Kmart has chosen the Michelin, BFGoodrich and Uniroyal tire brands to feature at selected Super Kmart Centers," said Dave Schaub, chief operating officer of Michelin Americas Small Tires based in Akron, Ohio. "We are confident that this will be a successful program which will enhance the tire business of both companies."
 Michelin Americas Small Tires is the business unit of Michelin North America which is responsible for the marketing and sale of Michelin, BFGoodrich, Uniroyal, associate and private brand passenger and light truck tires to the replacement market. Michelin North America employs approximately 27,000 people within North America and is headquartered in Greenville, S.C.
 Kmart Corporation, with its international headquarters in Troy, has 4,000 retail outlets in all 50 states, Puerto Rico and Canada. Its operations include 2,438 Kmart stores, as well as PACE Membership Warehouse, Builders Square, PayLess Drug Stores, Waldenbooks, The Sports Authority, OfficeMax and Borders.
 -0- 11/11/93
 /CONTACT: Darlene Park of Kmart, 313-643-4210; or Jim Morton of Michelin North America, 803-458-6099/
 (KM)


CO: Kmart Corporation; Michelin North America ST: Michigan, Ohio IN: REA AUT SU:

ML -- DE003 -- 3063 11/11/93 08:17 EST
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Publication:PR Newswire
Date:Nov 11, 1993
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