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SUPER BOWL FANS TO WARM-UP BEFORE OPENING KICKOFF IN MINNEAPOLIS; COCA-COLA, TASK FORCE TAKE STEPS TO HELP VISITORS BEAT THE COLD

 SUPER BOWL FANS TO WARM-UP BEFORE OPENING KICKOFF IN MINNEAPOLIS;
 COCA-COLA, TASK FORCE TAKE STEPS TO HELP VISITORS BEAT THE COLD
 MINNEAPOLIS, Jan. 20 /PRNewswire/ -- Super Bowl XXVI may be one of the first sporting events where the fans, as well as the players, will participate in pre-game "warm-ups."
 Plans initiated by the Minnesota Super Bowl Task Force to help fans cope with winter weather conditions, with an average high in January of 19.9 degrees, include the construction of nine heated Coca-Cola Warm-up Tents around the perimeter of the Hubert H. Humphrey Metrodome area.
 As throngs of Super Bowl visitors walk to and from the Metrodome on Sunday, they will have a place to pause for relief from the cold.
 The 40-by-60-foot, red and white tents, will encircle the Metrodome and will be strategically located in high-traffic areas, including placement near the disembarkation location for buses and taxis.
 Members of the Minnesota Vikings' cheerleading squad will be on hand to greet visitors and complimentary Coca-Cola products will be served. Giant entertainment spotlights will draw attention to tents at the busiest intersections.
 "Even though we live in a cold climate, we know how to extend warm hospitality," said Paula Gottschalk, executive director of the Task Force. "The warm-up tents will augment our 34-block downtown Skyway system so visitors won't have to walk more than two or three blocks without shelter.
 "We are fortunate that Coca-Cola, as a sponsor of both the Super Bowl and the Metrodome, has joined our Task Force in supplying the tents which will provide both a useful service and add to the festive atmosphere that surrounds Super Bowl Sunday."
 The Minneapolis event will be only the second Super Bowl held in a northern city.
 To further assist visitors, the Midwest Coca-Cola Bottling Co. also has produced a free guide map to the downtown Minneapolis Entertainment District, listing restaurants, nightclubs and galleries. The guide, the first of its type, is being widely distributed during Super Bowl week.
 Other local Coca-Cola Super Bowl-related activities include:
 -- Distribution of an estimated 71 million Coca-Cola classic and diet Coke cans with the Super Bowl XXVI logo throughout Minnesota and in parts of Wisconsin and Iowa.
 -- Special entertainment, signs and other presence activities throughout the Twin Cities during Super Bowl week. Included will be appearances by Sony's "BIG MO," the world's largest mobile television screen.
 -- Sponsorship of the Snowman Showdown, a local snowman building contest designed to create a highly unusual "welcoming committee" of snow figures.
 In addition, Coca-Cola kicked off a comprehensive statewide advertising and promotional campaign in November that proudly proclaims "Minnesota: We've Got It All."
 The campaign, a first for Minnesota or any other Super Bowl site, is designed to deliver a very upbeat message about the state. It focuses on the fact that Super Bowl XXVI, the NCAA Final Four and several other national sporting events are being staged in Minnesota within a 12-month period.
 Two 30-second Coca-Cola classic television commercials, filmed entirely in Minnesota over a nine-day period this fall, have been airing, featuring a number of vignettes designed to deliver a panoramic look at the state.
 -0- 1/20/92
 /CONTACT: Bob Bertini of Coca-Cola USA, 404-676-5173/ CO: Coca-Cola USA; Super Bowl XXVI ST: Minnesota IN: ADV SU:


BN-BR -- AT007 -- 1453 01/20/92 13:58 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 20, 1992
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