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SUNBEAM-OSTER ACQUIRES COUNSELOR BORG

 SCHAUMBURG, Ill., Oct. 27 /PRNewswire/ -- Sunbeam-Oster Company, Inc. (NYSE: SOC) and Newell Co. (NYSE: NWL) today announced the sale of Newell's Counselor Borg Scale Company to Sunbeam-Oster. Counselor Borg, a well known manufacturer and marketer of consumer scales under the brand names Counselor and Borg will become part of Sunbeam-Oster's Household Products group which is based in Schaumburg, Ill.
 "We e?ased to have reached agreement with Newell on the acquisition of Counselor Borg," said James Clegg, president of Sunbeam- Oster's Household Products group. "The joining of Counselor Borg with Sunbeam-Oster's existing consumer scale business will create a stronger and more vital supplier, capable of providing a complete line of household scales to our retail partners."
 Sunbeam-Oster is a leading international consumer products company that develops, manufacturers and markets a diverse portfolio of outdoor, household and specialty brand name products. The company's Sunbeam and Oster brands have been household names for generations, and the company is a market share leader in many of its product categories.
 Newell manufacturers and markets staple consumer products which are sold through a variety of retail and wholesale distribution channels. Product categories include hardware, housewares, and office products.
 -0- 10/27/93
 /CONTACT: Henry Rauzi, executive vice president, business development, 401-831-0050, or James Clegg, president, Sunbeam-Oster HP, 708-995-8900; For Rockford, Ill. Media: Don Bergman, Counselor Borg Scale Co., 815-968-9621; For Trade Media: Doug Robinson, Counselor Borg Scale Co., vice president, marketing, 815-968-9621; For All Other Media: Ross Porter, Newell Co., 815-969-6113/
 (SOC NWL)


CO: Sunbeam-Oster Company, Inc. ST: Illinois IN: HOU SU:

WB -- NY126 -- 7575 10/27/93 18:00 EDT
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Publication:PR Newswire
Date:Oct 27, 1993
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