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SUMMER EYE CARE TIPS: ADVICE FROM AN EXPERT AT THE BAUSCH & LOMB INVISION INSTITUTE

 SUMMER EYE CARE TIPS: ADVICE FROM AN EXPERT
 AT THE BAUSCH & LOMB INVISION INSTITUTE
 ROCHESTER, N.Y., July 21 /PRNewswire/ -- Everyone knows the No. 1 rule of summer -- use a sunscreen to protect your skin from harmful ultraviolet rays. Dr. Michael Pier of the Bausch & Lomb InVision Institute goes one step further -- he encourages those in search of "fun in the sun" to protect their eyes as well. Here Pier answers just a few questions about proper eye protection -- some good advice to keep in mind during the warm summer months ahead.
 Can Cheap Sunglasses Be More Harmful Than Helpful?
 Quite so. There are no strict regulations for manufacturers of sunglasses. Some can distort vision rather than filter light. In addition, ineffective UV coating may peel off with normal cleaning, leaving the wearer with a false sense of security. A good pair of sunglasses is essential to proper summer eye care.
 I Wear Contact Lenses. Do I Need to Take Special Precautions In the Summer?
 While contact lenses are clearly an advantageous choice for active people, natural elements like wind, dust, sand, pollen and sun exposure can dry the lenses, causing some discomfort and interfering with clear vision. Rewetting drops designed for use with contact lenses can and should be used to moisten the lenses. I often suggest ReNu Rewetting Drops because they also contain Poloxamine, an ingredient that gently cleans the lenses during wear and prevents further debris from adhering to them.
 Is There Anything I Can Do to Alleviate the Burning and Itching Caused by Allergies?
 Some of us, and I'm one, experience more abnormal reaction to the outdoors than others. The best cure is prevention, but that's not always possible. So I would recommend bringing along an allergy eye drop. It's important to note, an eye drop designed to simply remove the red won't do the trick. You should make sure the drops are designed specifically for relief of allergy symptoms. They should contain a lubricant that will soothe the burning and itching response to allergens. Be sure to remove your contacts before using the drops.
 According to Pier, the best rule of thumb in dealing with the outdoor summer sun is moderation. Excess exposure can and usually does create problems. And while these problems most often are not sight- threatening, they can interfere with what could have been a great outdoor experience.
 -0- 7/21/92
 /NOTE TO EDITORS: Dr. Pier is available for interviews./
 /CONTACT: Kelly Ann Sherry of Cone Communications, 617-227-2111/
 (BOL) CO: Bausch & Lomb ST: New York IN: HEA SU:


SM -- NYHFNS14 -- 1017 07/21/92 07:09 EDT
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Date:Jul 21, 1992
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