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STOP ENDLESS CHANNEL SWITCHING! A FUN HUSBAND TRAINING TOOL TO REDUCE STRESS RELATED TO RAPID TV CHANNEL SWITCHING

 SPOKANE, Wash., Nov. 19 /PRNewswire/ -- STOP IT!, hold the presses, don't touch that dial!! Channel surfing will never be the same again. STOP IT! is a first-of-a-kind, patented product developed to stop the maniacal channel changing (Surfing) infecting otherwise normal men all across the country.
 Simply point STOP IT! at the television or cable receiver and it can no longer understand the signals sent by HIS remote control. This perfect gift for tormented women and children everywhere is available in black or ivory from Premier Product Development Inc. of Spokane for $29.95 plus shipping and handling by calling 1-800-7 STOP IT. (Washington residents add 8 percent sales tax.)
 Finally relief, the comic variety, is available for the 30 million women and children faced with a madman surfer each and every night. He can't find time to coach the little league team, to play bridge or even to help in the garden. He needs to see what is on every channel, see each football score, watch every movie and keep up with all of the news. He might miss something if he isn't careful. He needs this more than he needs any other thing or anyone, except perhaps a beer. "Honey, would you get me a beer?"
 This scenario is repeated every night to some degree in homes across the country. "We don't fully understand why men do this. Some researchers have suggested man's instinct to hunt, to provide, to be vigilant is driving him in this direction. Others theorize it's a sign of a short attention span coupled with a need for constant and immediate gratification," according to Bob Thomas, president of Premier Product Development.
 "The amount of public attention channel surfing has received is amazing," said Thomas. "It's been featured on television news and talk shows, newspaper columns looking for the deeper causes, magazines wondering how bad the problem will become with 400 channels, and cartoons highlighting the humor and the tension. All of this publicity because the problem is pervasive, and it leads to a needless tension in the home during a typically family oriented time."
 STOP IT! has been developed to temporarily prevent channel changing. You point it at the television, VCR or cable receiver and press its bright red STOP IT! sign. No more "surf's up" until you release the STOP IT! sign. This allows others in the room to slow down the surfer, to train him in proper television etiquette. "Gotcha Dad!"
 The poor surfer doesn't know when he's going to be stopped, much the same as others don't know when he's going to change channels. A back-and-forth game is developed which relieves the silent tension and gets the entire family involved in watching together. Slowly the surfer is trained. (Pavlov used food and a bell, you use STOP IT!)
 NOTE: Color and black/white photos and additional product detail available. Thomas available for interviews. STOP IT! is a trademark of Premier Product Development Inc.
 -0- 11/19/93
 /CONTACT: Bob Thomas, of Premier Product Development, 509-458-4726/


CO: Premier Product Development Inc. ST: Washington IN: HOU SU: PDT

JH -- SEFNS2 -- 6370 11/19/93 07:35 EST
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Publication:PR Newswire
Date:Nov 19, 1993
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