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STERLING WINTHROP INC. EXPANDS CONSUMER HEALTH ALLIANCE OPERATIONS IN RUSSIA AND CENTRAL AND EASTERN EUROPE

 NEW YORK, Jan. 10 /PRNewswire/ -- Sterling Winthrop Inc. announced that it has extended its European consumer health products alliance with Elf Sanofi to include the emerging markets in Russia and Central and Eastern Europe. This further strengthens the consumer health alliance which covered eighteen western European countries. Products will be marketed under the Sterling Health name.
 The extension of European consumer health products alliance builds upon Sterling Winthrop's currently successful consumer health operations in Poland, Hungary and the Czech and Slovak Republics. Consumer health products marketed by the alliance will include Sterling Winthrop's world leading Panadol(R) brand of analgesics and several consumer health products from a prior joint venture with Chinoin, the second largest pharmaceutical firm in Hungary.
 "By extending our European consumer health alliance, we can more rapidly expand our successful operations throughout all of Central and Eastern Europe, including the large consumer market in Russia," said William G. Pietersen, President, Sterling Winthrop Consumer Health Group. "Our strategy in operating in these emerging markets is to leverage our experience as a leading, global supplier of consumer health products while recognizing the market specific needs of each country."
 Sterling Winthrop will continue to be the majority owner and have responsibility for control and management of the venture.
 Sterling Winthrop Inc. is a global developer, manufacturer and marketer of pharmaceuticals and consumer health products. The Sterling Winthrop Consumer Health Group is among the world's leaders in providing over-the-counter medicines. Sterling Winthrop is headquartered in New York City.
 -0- 1/10/94
 /CONTACT: Carol J. Perlman, 212-907-2724 or Christopher J. Kilbane, 212-907-3197, both of Sterling Winthrop/


CO: Sterling Winthrop Inc. ST: New York IN: MTC SU:

LG -- NY001 -- 0665 01/10/94 15:29 EST
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Publication:PR Newswire
Date:Jan 10, 1994
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