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STEEL CAN RECYCLING INSTITUTE BECOMES STEEL RECYCLING INSTITUTE; NAME CHANGE REFLECTS EXPANDED VISION

 /ADVANCE/ NEW YORK, May 19 /PRNewswire/ -- Promoting and sustaining steel can recycling has been the mission of the Steel Can Recycling Institute (SCRI) since its founding in 1988. Today, at the Annual Meeting of the American Iron and Steel Institute in New York, the steel industry announced an exciting development -- the expansion of SCRI's focus to include all steel recycling.
 Renamed the Steel Recycling Institute (SRI), the organization's expanded mission encompasses all steel products, including cans, cars, appliances and construction materials.
 "In 1988, about 15 percent of the steel cans were recycled in this country; in 1992, that number increased to more than 40 percent. This remarkable progress is due to the efforts of SCRI, in conjunction with growing recycling efforts across the United States," said David H. Hoag, chairman and chief executive officer of LTV Steel, who made the announcement. "Looking back on these tremendous advances in steel can recycling, the steel industry recognizes the need to promote greater awareness of the recyclability of all steel products. And this organization will get the job done."
 Since the domestic steel industry requires old steel to produce new steel, steel is recycled over and over again into new steel products. Today's steel recycling efforts reflect a broad spectrum of steel products, from steel cans collected through curbside recycling programs to automobiles shredded at ferrous scrap yards.
 "Most consumers do not realize that the steel industry is America's number one recycler, with an overall recycling rate of 66 percent. In fact, this industry has been recycling at above 60 percent for more than 20 years," said James B. Bruhn, chair of SRI and vice president of Weirton Steel Corporation (NYSE: WS). "We are excited by the dynamic progress made since SCRI's inception, and the timing is appropriate to bring the entire industry together into SRI. But as we go forward to escalate all steel recycling even further, we will not lose sight of our original goal for 1995, to recycle steel cans at the overall steel recycling level of 66 percent."
 With its expanded mission, SRI will work to ensure a steady supply of recycled steel for the industry as well as generate more awareness of the industry's overall recycling efforts. Through its seven regional offices, SRI will continue SCRI's ethic of "hands-on" activity, which includes working closely with all facets of the steel recycling infrastructure. At the same time, SRI will continue to promote and sustain steel can recycling.
 "In the coming months, SRI will get the word out that every time you buy steel, you buy recycled. The reason for this is that the steel industry requires old steel to produce new steel," said William M. Heenan Jr., president of SRI. "We're proud of the industry's recycling accomplishments, and we're dedicated to the recycling of all steel."
 Recycling, reusing and reducing are all part of effective solid waste management programs. For this reason, in order to ensure a smooth transition without wasting resources, SRI will use up its preprinted materials before reprinting any items with its new name.
 The Steel Recycling Institute, an industry association dedicated to promoting and sustaining steel recycling, is the primary information and technical resource for recyclers, municipalities, legislators, educators, businesses and other entities with an interest in steel recycling. Through its seven regional recycling offices, SRI works directly with city and county recycling coordinators and solid waste managers, recycling center operators, intermediate processors and end market buyers.
 -0- 5/19/93/1130
 /CONTACT: Mary Norton or Cyndi Braun, both of Steel Can Recycling Institute, 800-876-SCRI/


CO: Steel Recycling Institute ST: Pennsylvania IN: MNG SU:

KC-CC -- PG001 -- 0104 05/19/93 07:59 EDT
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Date:May 19, 1993
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