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STATE OF THE ART INC. INTRODUCES CLIENTCARE(SM), A NEW CUSTOMER SERVICE PHILOSOPHY AND TECHNICAL SUPPORT PROGRAM FOR END-USERS

STATE OF THE ART INC. INTRODUCES CLIENTCARE(SM), A NEW CUSTOMER SERVICE
 PHILOSOPHY AND TECHNICAL SUPPORT PROGRAM FOR END-USERS
 IRVINE, Calif., Feb. 20 /PRNewswire/ -- ClientCare(SM), a comprehensive technical support and service program for end-users, was announced today by State Of The Art (NASDAQ: SOTA) Accounting Software. According to David S. Samuels, president and chief executive officer, "In today's competitive high-technology environment, service has become the true watchword for the 90s. At State Of The Art, quality customer service has always been a priority with our Authorized Resellers and Software Consultants, and a key element in positioning the company for growth and differentiating it from competitors. In recognition of end-user demand for high-quality service, State Of The Art is launching ClientCare.
 "At State Of The Art, we're changing the way we do business," Samuels continued. "ClientCare, and all the associated aspects of customer service, is a company-wide state of mind and an integral part of our corporate culture."
 According to Samuels, the ClientCare program is expected to generate between $1.5 - $2 million in revenue for State Of The Art over the next 12 to 15 months.
 ClientCare is a complete service approach allowing State Of The Art end-users to take advantage of the technology and broad range of accounting capabilities offered by MAS 90 (R) EVOLUTION/2 (TM), the company's modular high-end accounting software product line. The most significant features of ClientCare are guaranteed response times, automatic software updates, regular communications and alternate fee options.
 State Of The Art's ClientCare program offers end-users a choice of four technical support plans -- Master Plan, Standard Plan, StArt Service Plan and Basic Maintenance Plan. Each provides varied levels of service and response times, enabling customers to match their specific needs to the available options.
 "The different ClientCare plans were designed with our customers' most frequently requested service options in mind," said Samuels. "Our end-users now have the ability to select a support program custom- tailored to their individual needs."
 As part of the ClientCare program, State Of The Art is providing training programs to end-users through the University of State Of The Art (U StArt). Conducted at State Of The Art's advanced training facility, the classes offer hands-on training with instructional discussions on virtually all MAS 90 EVOLUTION/2 modules.
 End-users enrolling in ClientCare will receive telephone support which includes a guaranteed response time to calls. This capability is the result of the company's advanced technology which includes a proprietary database which tracks and monitors all calls, as well as a sophisticated phone system. As part of the ClientCare program, members of the Master Plan and Standard Plan will receive ClientCare credits to be used against the subsequent purchase of MAS 90 EVOLUTION/2 software if a call is not returned within the guaranteed response time.
 Additionally, ClientCare subscribers are provided with various free product updates, as well as tax compliance and tax table updates for Payroll customers. Depending on the plan selected, a wide range of other advantages are also included as part of the program package. For example, subscribers to the Master Plan receive 40 hours of U StArt training at no charge.
 "To supplement the Client Care program, State Of The Art will be adding 60 customer service positions in 1992," said Samuels. "Among the additions will be a newly created Personal Touch Representative position (PTR). PTRs, added as needed during the year, are responsible for keeping customers informed as to the status of their call, following up on support provided to ensure problem resolution, and monitoring customer service in general."
 For example, a customer on the Master Plan with a one-hour response time calls in with a challenging issue and is asked by a technical support representative to run a lengthy diagnostic test to pinpoint the cause. When the procedure is completed, a PTR contacts the customer to see if the test has been successful, and puts the customer back in touch with a technician to complete the analysis.
 In addition to technical support, ClientCare subscribers will regularly receive a range of products and services including free Maintenance Releases for the company's MAS 90 EVOLUTION/2 product as it evolves. (Customers choosing not to participate in ClientCare may still purchase product updates.) All Payroll subscribers will automatically receive updates to their Payroll module whenever U.S. tax rates or formulas change.
 An end-user subscribing to any of the four plans will receive Tips & Techniques, a State Of The Art newsletter published on a regular basis which provides time-saving tips and highlights unique operational techniques for maximizing the power of MAS 90 EVOLUTION/2. End-users enrolled in the Master Plan receive the Technical Reference and Support Guide (TRSG), a comprehensive and detailed support tool designed to promote technical independence among State Of The Art Authorized Resellers, Software Consultants and end-users. (TRSG is offered to other plan members and end-users at an additional cost.)
 "We believe ClientCare is not only a benefit to our end-users, but to our Authorized Resellers and Software Consultants as well," said Samuels. "The program gives them an organizational blueprint and a fee schedule if they choose to model their own support program."
 Pricing on ClientCare programs varies according to the chosen plan, the call response time selected, and the number of modules in the customer's library. The MAS 90 EVOLUTION/2 Accounting Series currently consists of Library Master with Report Master, General Ledger, Accounts Receivable, Accounts Payable, Payroll, Inventory Management, Sales Order Processing, Purchase Order Processing, Bank Reconciliation, Bill of Materials, Job Cost, Time and Billing, Import Master and PostMaster. A new module, Point of Sale, will begin shipping in March.
 Founded in 1981, State Of The Art develops and markets high-end accounting software for microcomputers. The company's product line, MAS 90 EVOLUTION/2, can be integrated into a comprehensive accounting solution for virtually any size or type of business and is available for all three industry standard operating environments: single-user DOS, Network and UNIX. The company's Authorized Resellers and Software Consultants, located throughout the United States and Canada, are comprised of more than 4,500 public accounting firms and 700 professional value-added resellers (VARs). End-user list prices for most of the company's general accounting and vertical market applications begin at $799 to $999.
 State Of The Art completed an initial public offering of 3,450,000 shares of its common stock on May 31, 1991. The stock is traded on the NASDAQ National Market System under the symbol SOTA.
 -0- 2/20/92
 /CONTACT: Geri Schanz of Galusha Associates Public Relations, 714-476-1009, for State Of The Art/
 (SOTA) CO: State Of The Art ST: California IN: CPR SU: PDT


AL-EH -- LA002 -- 0809 02/20/92 09:31 EST
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Date:Feb 20, 1992
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