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STATE OF THE ART INC. HOLDS FIRST MASTER DEVELOPER COUNCIL MEETING; ANNOUNCES NEW MARKETING INITIATIVES AND NATIONAL TRADESHOW

STATE OF THE ART INC. HOLDS FIRST MASTER DEVELOPER COUNCIL MEETING;
 ANNOUNCES NEW MARKETING INITIATIVES AND NATIONAL TRADESHOW
 IRVINE, Calif., May 26 /PRNewswire/ -- Accounting software developer State Of The Art Inc. (NASDAQ: SOTA) recently held its first Master Developer Council Meeting. According to David S. Samuels, president and chief executive officer, "The State Of The Art Master Developer Program allows qualified Authorized Resellers to obtain license rights to our application source code, thereby providing them with the means to produce custom modifications to the existing M-A-S 90(R) EVOLUTION/2(TM) product line in order to meet the specialized needs of unique businesses. In addition, they can develop entirely new accounting programs for specific vertical markets, where they have additional expertise, which can be seamlessly integrated with M-A-S 90 EVOLUTION/2.
 "We have had a long standing dedicated commitment to our Master Developer program," continued Samuels. "The Master Developer Council Meeting provided a face-to-face opportunity for Master Developers from around the country to meet and share marketing opportunities, strategies for growth, and to form committees to address product standards, technical issues and marketing needs shared by the Master Developer community."
 At the meeting, State Of The Art announced a number of new marketing initiatives for Master Developers. StArt INNOVATIONS(TM), the Journal Of M-A-S 90 EVOLUTION/2 Enhancements and Integrated Applications was launched. StArt INNOVATIONS will give State Of The Art Master Developers the opportunity to showcase and advertise software enhancements and integrated applications which they have developed to work in conjunction with the M-A-S 90 EVOLUTION/2 product line. Also featured in the magazine will be articles on third-party Independent Software Vendors (ISVs) who have financial and other business productivity software products that integrate with M-A-S 90 EVOLUTION/2. In addition, StArt INNOVATIONS will include case histories, feature stories on end-users, training techniques and business advice for the State Of The Art distribution channel.
 State Of The Art also announced a new program whereby Master Developers can gain certification and approval of their M-A-S 90 EVOLUTION/2 enhancements and integrated applications. The highest level of certification of M-A-S 90 EVOLUTION/2 enhancements and integrated applications, known as "Companion Products," will offer qualifying Master Developers complete sales support, packaging, and distribution of their products by State Of The Art. This level of product certification will allow selected Master Developers the ability to directly reach the entire State Of The Art distribution network comprised of 5,300 Authorized Resellers and Consultants.
 A second classification of Master Developer products termed "Affiliate Products" was announced. Affiliate Products will also undergo a review and selection process, and once qualified, will be eligible for packaging and documentation assistance from State Of The Art. Production and distribution of Affiliate Products will be the responsibility of the Master Developer.
 State Of The Art will continue to publish its M-A-STER DEVELOPERS PRODUCTS AND SERVICES DIRECTORY. The directory, published annually, includes all Master Developers who elect to advertise their complementary products and services. StArt INNOVATIONS, to be published several times throughout the year, will provide information on the latest Companion, Affiliate, and other products which complement the M-A-S 90 EVOLUTION/2 product line.
 A national State Of The Art Tradeshow to be held later this year in Southern California was also announced. All State Of The Art Master Developers, Authorized Resellers, and Software Consultants will be invited to participate. Leading software companies will also be invited including Novell, IBM, SCO, Artisoft, Lotus, etc.
 As State Of The Art continues to emerge as the leader in the high- end accounting software market, the number of Master Developers and ISVs creating enhancements, applications and integrated products designed to work with M-A-S 90 EVOLUTION/2 continues to expand. "We are excited to launch this dynamic event which features our valued Master Developers. It will be an unparalleled opportunity for them to market their products to our unique and highly-regarded distribution channel," said Jim Hennings, director of developer and ISV relationships.
 Other significant marketing announcements included the availability of Master Developer discounts for tradeshow booths, graphics assistance, and the formation of Master Developer committees to address standards, product qualifications, and product selection.
 Founded in 1981, State Of The Art develops and markets high-end accounting software for microcomputers. The company's product line, M-A-S 90 EVOLUTION/2, can be integrated into a comprehensive accounting solution for virtually any size or type of business and is available in all three industry standard operating environments: single-user DOS, DOS network and UNIX. The company's Authorized Resellers and Software Consultants, located throughout the U.S. and Canada, are comprised of more than 4,600 public accounting firms and 700 professional value-added resellers (VARs). End-user list prices for most of the company's general accounting and vertical market applications begin at $799 to $999.
 State Of The Art and the M-A-S 90 EVOLUTION/2 product line have received numerous industry awards. The company was ranked number seven out of the "200 Best Small Companies in America" by Forbes, and BusinessWeek included it among the publication's "High-Tech Hotshots," a listing of the 25 fastest growing startups in the nation. In addition, PCWeek placed State Of The Art as the number one business software company in its "Poll of Corporate Satisfaction" and the company also achieved the highest overall rating of all business-oriented software products polled.
 M-A-S 90 EVOLUTION/2 has been rated as the number one general ledger accounting package priced between $500 and $1,000 by PCWeek. Other M-A-S 90 EVOLUTION/2 awards include receiving the highest overall score in the VARBUSINESS "1991 Accounting Software Report Card;" a readers' software survey in Computers In Accounting naming the product line the most often used high-end solution with end-users; achieving a four-star rating in Software Digest's "Ratings Report;" and earning the "All Star Software Award" from CPA micro report.
 State Of The Art completed an initial public offering of 3,450,000 shares of its common stock on May 31, 1991. The stock is traded on the NASDAQ National Market System under the symbol SOTA.
 -0- 5/26/92
 /CONTACT: Geri L. Schanz of Galusha & Associates, 714-476-1009, for State Of The Art/
 (SOTA) CO: State Of The Art Inc. ST: California IN: CPR SU:


SE-KJ -- LA007 -- 3639 05/26/92 09:32 EDT
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Date:May 26, 1992
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