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STATE MUTUAL INTRODUCES NEW IDENTITY: ALLMERICA FINANCIAL

 STATE MUTUAL INTRODUCES NEW IDENTITY: ALLMERICA FINANCIAL
 WORCESTER, Mass., Sept. 21 /PRNewswire/ -- The diversified group of insurance and financial services companies headed by one of the nation's largest life insurers, State Mutual Life Assurance Company of America, has adopted a new corporate identity. The companies collectively will be known as Allmerica Financial.
 The new name replaces the former "State Mutual Companies" Group identity. It is accompanied by a graphic symbol comprised of a contemporary, stylized eagle within a bold, blue triangle.
 The name of State Mutual Life Assurance Company of America will not change, though a form of the new identity has been used to rename several subsidiary companies and divisions.
 "The new identity more accurately reflects Allmerica Financial's position as a leading provider of insurance and investment products and services to individuals, families, businesses, associations, and government and non-profit agencies," said John F. O'Brien, State Mutual president and chief executive officer.
 "The Allmerica Financial name and associated graphic mark convey our heritage, financial strength, and progressive approach," O'Brien said.
 The companies under the Allmerica Financial umbrella market their products and services from field offices in major cities throughout the country. State Mutual, chartered in 1844, is the fifth-oldest life insurance company in the United States and one of the top 20 mutual life insurance companies in terms of assets.
 Allmerica Financial is a leading provider of corporate retirement, life and health insurance programs, and includes a group of property and casualty insurance companies, several investment management companies, a registered mutual fund broker-dealer, and a registered investment adviser.
 The Allmerica Financial companies are: State Mutual, Hanover Insurance Company, SMA Life Assurance Company, Allmerica Investment Services, Inc., Allmerica Investments, Inc., Allmerica Investment Management Company, Inc., Allmerica Investment Trust, Allmerica Funds, State Mutual Securities Trust, Hanover Insurance Companies, 440 Financial Group of Worcester, Inc., and Group Healthcare Network.
 -0- 9/21/92
 /CONTACT: Michael F. Buckley, Allmerica Financial director of public information, 508-855-3099/ CO: Allmerica Financial ST: Massachusetts IN: FIN SU:


CH -- NE001 -- 1455 09/21/92 07:59 EDT
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Publication:PR Newswire
Date:Sep 21, 1992
Words:338
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