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STATE LAUNCHES NATIONAL CAMPAIGN TO ATTRACT JOBS

 TULSA, Okla., Aug. 26 /PRNewswire/ -- Chief executive officers across the country will learn Oklahoma means business Friday when Gov. David Walters launches an aggressive nationwide campaign to attract jobs, announced the Oklahoma Department of Commerce (ODOC).
 The state is offering companies expanding or relocating here a "money back guarantee" and a unique incentive -- cash.
 Walters and Secretary of Commerce Greg Main were in Tulsa and Oklahoma City Thursday to kick off Oklahoma's new Quality Jobs Program and unveil a series of advertisements promoting the program to appear in The Wall Street Journal beginning Friday.
 "Oklahoma has the most productive workers in the nation. And we offer business incentives second to none," Walters said. "Now we are tying the two together in a campaign that tells companies -- both in-state and out-of-state -- that Oklahoma offers an excellent return on investment."
 Oklahoma's Quality Jobs Program is a powerful incentive program proposed by Walters and passed by the Legislature last spring which became effective July 1. The program is designed to attract top jobs to Oklahoma and encourage the state's existing businesses to expand.
 According to the ODOC, the Quality Jobs Program/Money Back Guarantee is straightforward: the state pays qualifying companies cash back based on a percentage of their total payroll in Oklahoma. The payout could add millions of dollars to a company's bottom line.
 "Companies will get direct cash payments of up to 5 percent of their total payroll, every quarter for up to 10 full years," Main said. "A CEO can pick up the phone, call 1-800-588-5959 and within 24 hours, receive a free analysis of the projected 10-year payout."
 The payback percentage is determined through a cost/benefit analysis of the project's economic impact.
 To qualify, companies must meet certain criteria including achieving a payroll within 3 years of $2.5 million or more. They must create "quality jobs" which offer basic health insurance coverage to all employees and 80 percent of their workers must work 25 hours a week.
 The message to chief executive officers looking to increase productivity and profits is simple, the ODOC states, "You'll get money back when you move your business to Oklahoma. Guaranteed."
 The full-page newspaper advertisements are just one element of an aggressive targeted campaign designed to position Oklahoma as an economic development leader.
 One ad states, "Since a lot of companies say Oklahoma workers are as much as one-third more productive than workers in other states, we're confident they'll do a Quality Job for your company. So confident, in fact we're backing them up with a Money Back Guarantee."
 The campaign reflects a dramatic shift in the state's economic development strategy by targeting top chief executive officers from coast to coast while providing incentives for existing business as well.
 The state plans to run the campaign through mid-1994 while conducting primary research to develop a long-term positioning campaign for the state.
 The campaign was developed by the ODOC and its new advertising agency, Littlefield Marketing & Advertising Inc. The Oklahoma Business Roundtable and Oklahoma Business Allies, an in-state group of community development entities and utility companies, are helping underwrite the cost of the campaign.
 -0- 8/26/93
 /CONTACT: Linda Percefull of Littlefield Marketing & Advertising, 918-742-7250/


CO: Oklahoma Department of Commerce ST: Oklahoma IN: SU:

MC -- DV004 -- 6322 08/26/93 15:57 EDT
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Publication:PR Newswire
Date:Aug 26, 1993
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