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STAR WARS PRESENTS NEW OPPORTUNITY FOR KURT ADLER.

Byline: Allison Zisko

NEW YORK-The Force will be in Star Wars Christmas ornaments this year, according to Kurt Adler Inc., one of the category's leading suppliers.

With a new license for Star Wars and its cross-promotion with M&M, Adler expects its lineup of ornaments, Christmas stockings and the like, decorated with the popular movie's characters as well as light-saber-wielding chocolate candies, to be big sellers, according to Richard Adler, company principal.

The company also holds licenses for Barbie and Hot Wheels, and recently signed an agreement with the American Lung Association to create ornaments featuring the organization's Christmas Seal designs. A portion of the proceeds will help benefit the Lung Association.

The ornaments, six of which will be introduced at the winter 2006 gift and toy shows, feature vintage Christmas Seal designs. The Christmas Seal program has been around since 1907.

Among the other thematic collections that have been selling well are baby-related. "Babies as a category are really big," Adler said.

Kurt Adler, which offers ornaments and holiday decor in variety of materials, including glass, blown glass and resin, has not yet felt the impact from the rising costs of raw materials, Adler said. He added that he was unable to forecast any impact for 2006 at this point.

And in terms of fourth-quarter sales, Adler said that some of the smaller retailers "are holding off."

"It's the nature of the economy; people are cautious," he said. It's a tough economy, he added, "but we're holding our own."

Caption(s): Kurt Adler will create a line of Christmas Seal ornaments in conjunction with the American Lung Association for 2006.
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Title Annotation:Star Wars
Author:Zisko, Allison
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 3, 2005
Words:271
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