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STAR TRIBUNE ESTABLISHES LEADERSHIP TEAM; CHANGES ROLES OF DIAZ, GENSMER AND KRAMER

 STAR TRIBUNE ESTABLISHES LEADERSHIP TEAM;
 CHANGES ROLES OF DIAZ, GENSMER AND KRAMER
 MINNEAPOLIS/ST. PAUL, Dec. 12 /PRNewswire/ -- Roger Parkinson, publisher and president of the Star Tribune, Minneapolis-St. Paul, today announced the creation of a leadership partnership for the company. Members of the team include James Diaz as senior vice president -- sales and marketing; Bruce Gensmer, senior vice president -- business manager; Joel Kramer, senior vice president -- strategy and Parkinson.
 "The Star Tribune has been very successful because we have anticipated needs and acted accordingly," said Parkinson. "The kind of strategic leadership needed for the future is different from the kind that brought us success in the past. We are changing in response to new customer expectations, new and different competitors, technological advances and to set an example for an employee involvement culture. Our new leadership partners will share the responsibility for the business success of the Star Tribune as well as have individual leadership assignments to ensure the Star Tribune's market effectiveness and innovative future."
 James Diaz, as senior vice president -- sales and marketing, is responsible for sales and marketing to all customers -- readers and advertisers -- of the Star Tribune. He will also lead the development of sales and marketing skills at the Star Tribune. Reporting to Diaz will be advertising sales, consumer sales (subscriptions) and marketing research. Diaz joined the Star Tribune in 1989 as the vice president -- advertising sales.
 Bruce Gensmer, the senior vice president -- business manager, will lead business operations and business integration. Continuing to report to Gensmer will be all manufacturing, circulation, systems and general services. In addition, he will be responsible for finance, human resources, labor relations and legal. (Randy M. Lebedoff, vice president -- general legal counsel will report to both Gensmer and Parkinson.) Gensmer has been with the Star Tribune for nearly 30 years in a variety of positions.
 Joel Kramer, as senior vice president -- strategy, will take a leave from his responsibilities as executive editor to lead the strategic development at the Star Tribune. He will guide the involvement of a team of employees in the process of identifying new strategic directions and evaluating future business opportunities within them. He will also lead the design and implementation of an organizational framework for pursuing these strategic paths. Kramer joined the Star Tribune as executive editor in 1983.
 During Kramer's assignment, Tim McGuire will serve as acting executive editor. McGuire joined the Minneapolis Star as managing editor in 1979 and has been the managing editor of the combined Star Tribune since 1984.
 The Star Tribune is the 17th largest metropolitan daily, with a circulation of 408,365, and the 13th largest Sunday paper in the country with a 677,753 circulation. The newspaper is an operating unit of Cowles Media Company, a diversified communications company.
 Additional vitae information on Diaz, Gensmer, Kramer, Parkinson and McGuire:
 James A. Diaz -- Prior to joining the Star Tribune as vice president -- advertising in 1989, Diaz was with CBS, Inc. from 1980. He worked in a variety of advertising and sales roles in radio and television in Los Angeles, Atlanta and St. Louis before his last assignment for CBS as the director of sales for WCAU-TV, Philadelphia. Diaz began his sales career in specialty advertising and worked as a stockbroker before joining CBS. Diaz holds a bachelor's degree in economics from the Wharton School of Business.
 Bruce J. Gensmer -- joined the Star Tribune in 1962 and worked part time through 1966 while he completed his bachelor's degree at the University of Minnesota. After graduation, Gensmer worked in a variety of capacities beginning in circulation. Through his 30 years with the company he has worked in research, marketing, planning, labor relations, production, systems and operations and was promoted to vice president -- business manager in 1984. In 1989, he was named senior vice president.
 Joel R. Kramer -- has been executive editor of the Star Tribune since 1983. Kramer graduated with a bachelor's degree from Harvard College in 1969. He began his career as a Science magazine reporter, held several reporting and editing positions at Newsday from 1972 - 1980 and was executive editor at the Buffalo Courier-Express prior to joining the Star Tribune.
 Roger P. Parkinson -- has been publisher and president of the Star Tribune and executive vice president and a director of Cowles Media Company since 1983. He joined the Star Tribune as senior vice president -- deputy publisher in 1982. Parkinson began his publishing career at Newsweek Magazine, served as vice president -- administration at the Washington Post and publisher and president of the Buffalo Courier before joining the Star Tribune. He holds a bachelor's degree from Dartmouth and a master's from the Harvard Business School. He served as First Lieutenant with the U.S. Special Forces (Green Berets) in Vietnam.
 Tim J. McGuire -- prior to joining the Minneapolis Star in 1979 McGuire worked as managing editor for newspapers in Ypsilanti, Mich.; Corpus Christi, Texas and Lake Land, Fla. He graduated from William Mitchell College of Law and was admitted to the Minnesota Bar in 1987. He holds a bachelor's degree from Aquinas College, Grand Rapids, Mich.
 -0- 12/12/91
 /CONTACT: Bette Fenton of the Star Tribune, 612-673-4800/ CO: Star Tribune ST: Minnesota IN: SU: PER


KH -- MN013 -- 2179 12/12/91 17:59 EST
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Date:Dec 12, 1991
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