SRS Labs Extends and Expands Licensing Agreement with Samsung Mobile.
SANTA ANA, Calif. & BARCELONA, Spain -- SRS Labs (NASDAQ:SRSL), the industry leader in surround sound, audio enhancement, and voice post-processing technologies, announced today that it has renewed and expanded its multi-year licensing agreement with the mobile division of Samsung Electronics Co., Ltd. Samsung is the world's leading manufacturer of smartphones and LCD TVs, and one of the largest consumer electronics companies in the world. Under this new licensing agreement with SRS Labs, Samsung will now have access to a broader portfolio of SRS' industry leading performance audio solutions designed for implementation on Samsung smartphones and media tablets.
"Samsung is not only one of the world's largest CE manufacturers but one of the biggest proponents of developing and marketing great sounding electronics, which is why we are very excited about the renewal of our multi-year licensing agreement with Samsung's mobile division," said Bob Lyle, Vice President, Mobile Solutions Group. "We have worked closely and effectively with Samsung's mobile team since 2008 and believe that signing a new multi-year contract with SRS validates the efforts and innovations we have put forth to make their smartphones and media tablets sound superior to their competition."
Several Samsung smartphones and media tablets are already natively equipped with SRS sound technologies. However, by expanding the licensing agreement with SRS Labs, Samsung will now have access to the company's latest solutions, including TruGaming[TM], an advanced new 3D audio technology that is designed specifically for placing sounds accurately in three-dimensional space over headphones. In addition to having access to a broader portfolio of SRS IP, Samsung, as with all key OEM customers of SRS, also gets access to a dedicated team of SRS audio experts and field applications engineers, who ensure that all Samsung mobile products featuring SRS sound technology deliver a superior audio performance.
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About SRS Labs, Inc.
SRS Labs' company description and important cautions regarding forward-looking statements made in this release are available at www.srslabs.com/boilerplate.
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|Comment:||SRS Labs Extends and Expands Licensing Agreement with Samsung Mobile.|
|Date:||Feb 27, 2012|
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