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SRDS ANNOUNCES AVAILABILITY OF ELECTRONIC MEDIA KIT LIBRARY; CD-ROM TOOL ALLOWS PUBLISHERS TO DELIVER MEDIA KITS DIGITALLY

 WILMETTE, Ill., Jan 13 /PRNewswire/ -- The Wall Street Journal, Forbes, Good Housekeeping, Advertising Age, Ad Week and Popular Science are just a few of the initial participants in SRDS' new product announced today, the Electronic Media Kit Library (EMKL). EMKL is a Windows-based CD-ROM tool designed to provide publishers with a faster, more effective way to deliver critical media kit information to advertisers and the agency media buying communities.
 "Media buyers are inundated with paper files -- media kits packed with useful information -- but information that's generally tucked away in a file drawer somewhere, rifled through and very likely incomplete and out of date. Publishers are continually rushing out new kits, trying to ensure that advertising decision-makers have the most accurate and timely media information when they need it," said Joyce Cusack, vice president of marketing for SRDS.
 "Providing media kit information in electronic form helps to reduce information overload and assists publishers to cut through the clutter to reach the otherwise overwhelmed media buyer."
 The Electronic Media Kit Library combines SRDS' database capabilities with multimedia technology to deliver at the touch of a button such media information as readership profile, circulation break- outs, editorial calendars, production specifications, contacts, special issues and rates. The Library will include kits from consumer and business publications.
 In a recent market survey commissioned by SRDS of the Top 200 advertising agencies and major advertisers in consumer magazines and trade publications, nearly 80 percent of the respondents felt it was desirable to have electronic media kits on CD-ROM. Users cited easier access, more accurate and timely information and greater productivity as the major benefits of an electronic media kit library.
 Minimum requirements for running the Electronic Media Kit Library are a 386 Windows-equipped PC with 4mb RAM, a 256 or greater color VGA monitor and a CD-ROM reader.
 The Electronic Media Kit Library will be distributed free of charge to a total of 18,000 advertisers and ad agency staff. The initial version of the product will ship in January. SRDS will provide quarterly updates to ensure that users have the most current information available.
 SRDS is the premier provider of media market information offering more than 25 different resources and electronics products that cover virtually every media vehicle, from consumer and business publications to direct mail and point-of-sale opportunities, sports sponsorships, industry-specific guides and more. SRDS is headquartered in Wilmette, Ill.
 -0- 1/13/94
 /CONTACT: Peter Duckler of HLB Communications, 312-649-0371/


CO: SRDS ST: Illinois IN: CPR SU: PDT

MP -- NY025 -- 1711 01/13/94 09:25 EST
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Publication:PR Newswire
Date:Jan 13, 1994
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