SQUEEZE OF THE YEAR
NEW YORK CITY, March 1 /PRNewswire/ -- The Second Annual Tube of the Year Award winners were announced today by The Tube Council of North America. The Tube of the Year Award was first inspired by the 150th anniversary of the invention of the tube. The Tube, which was patented by artist John Goffe in 1841, is the oldest patented package still in existence today. Today, tubes have expanded far beyond Goffe's original intention; keeping his oil paints moist and portable, and have expanded to products such as dentifrice, pharmaceuticals, cosmetics, toiletries, adhesives and food. The 1992 Tube of the Year judges included: Don Davis, Editor of "Drug and Cosmetic Industry" and "Cosmetics Insider's Report"; Eugene Secunda, Professor of Marketing at Baruch College of the City University of New York; and Charles Traub, Director of Photography Studies at the School of Visual Arts in New York, and Chairman of the Department. Awards were given to the best metal, plastic, and laminate tubes. The tubes were judged on the basis of general consumer sales appeal of the tube package including: graphics, shape, texture, and ease of use. The 1992 Metal Tube of the Year -- Beard Buster Barbasol Brushless Shave Cream, marketed by Pfizer Inc., Consumer Health Care Division, and manufactured by Victor Tube. According to the judges, Barbasol's "old friend" appeal, and the integrity of it's patriotic red, white, and blue colors, were among the winning attributes of this metal tube.
The 1992 Plastic Tube of the Year -- Freeman Beautiful Skin Raspberry and Almond Smooth Body Scrub. The judges were in unanimous agreement that the appeal of this plastic tube was the attractive larger-than-life raspberry graphics, along with it's nice proportions. Freeman's Beautiful Skin is marketed by Freeman Cosmetics, and manufactured by Tubed Products, Inc.
The 1992 Laminate Tube of the Year -- GYNOL II(R). It was agreed that GYNOL II design was forceful, yet tasteful in reinforcing the products function. The judges said that "the softness evoked by the all white-background" made this tube the winner. GYNOL II is marketed by Ortho Pharmaceutical Corporation, and manufactured by Teledyne Packaging. An additional award was given to the best tube submitted by students of the Fashion Institute of Technology. The winner, SQUEEZE CHEESE -- Squeezable Cheese Spread, was designed by student Lucy Ann Scattaglia. The judges found the yellow and orange cheese tube to be extremely compelling. Lucy's professor, George Wybenga, challenged his fifth semester packaging design class, to design an innovative tube to be entered into the contest. The judges were impressed with the students creativity of the tube package and product. -0- 3/1/93 /EDITOR'S NOTE: 35mm color photographs of the individual winning tubes are available, as well as a color photo of the three winning tubes and a Black & White photograph with caption/ /CONTACT: Tracey Knight or Ted Klein, Ted Klein & Company, 212-477-9007, for The Tube Council of North America/
CO: The Tube Council of North America ST: New York IN: SU:
SB-CM -- NY035 -- 1312 03/01/93 10:30 EST
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|Date:||Mar 1, 1993|
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