SQUARE D TARGETS AUTOMATION AND INDUSTRIAL/OEM MARKETS, LEVERAGES STRENGTHS OF UNIFIED GROUPE SCHNEIDER NORTH AMERICAN OPERATIONS
SQUARE D TARGETS AUTOMATION AND INDUSTRIAL/OEM MARKETS, LEVERAGES
STRENGTHS OF UNIFIED GROUPE SCHNEIDER NORTH AMERICAN OPERATIONS
PALATINE, Ill., April 2 /PRNewswire/ -- Square D today announced its strategy to significantly grow its position in the automation and industrial/OEM markets, while further increasing its existing leadership in the building construction market.
Charles W. Denny, executive vice president and chief operating officer of Square D and Groupe Schneider's North American operations, said, "As a result of our merger with Groupe Schneider of France concluded last year, the combined product and market strengths of Square D and Telemecanique in the United States and throughout North America will position us as the leading supplier of automation and industrial control products. This, coupled with our already recognized market leadership in electrical distribution, underscores Groupe Schneider's global position as the world leader in our industry."
John C. Garrett, vice president of Square D's automation and industrial control business, outlined four points of action.
"We are aligning our industrial/OEM and automation sales team directly with the Automation and Industrial Control business to achieve the strongest possible customer focus. The automation sales force from Square D and the industrial/OEM and user sales team from Telemecanique, will function as the industrial process and OEM focused part of Square D's company-wide, unified field sales organization," Garrett said.
"We are implementing a value-added distribution strategy for all markets, leveraging the strengths of the combined Square D and Telemecanique product lines.
"We will dramatically increase our new product introductions," Garrett continued. "The strengths of the Telemecanique organization and its global automation and industrial control research and development investment will be combined with Square D's development of similar and complementary products in the United States.
"We are building upon the new structure that Square D announced earlier for its Automation and Industrial Control business. This organization, consisting of two divisions, one for automation components and systems and the other for control components, places significantly more emphasis on meeting customer needs in this important marketplace," Garrett concluded.
Larry R. Westbrook, vice president of Square D's Industrial/OEM sales and market development, said, "Our targeted approach to selling based on individual customer needs, allows the Square D sales force to focus on the specific needs of its customers in different market segments. For example, by focusing on the OEM, to sell automation and industrial control products, both the customer and Square D's electrical distribution business benefit. Square D can serve its OEM customers with automation and industrial control products, and at the same time provide the electrical distribution products the OEM may need."
R. Scott Harris, vice president of operations, field sales and marketing for Square D, said, "With this added dimension and focus, Square D and its sales organization is now in the best position possible to offer its customers a complete range of products, systems and services for electrical distribution, automation and industrial control needs. We are truly one of the world's few single source suppliers with global, not just international, capabilities and resources. With this unified organization, we now have the best people, the best products and the most effective distribution network to outperform our competitors."
/CONTACT: Bob Fiorani of Square D, 708-397-2600/ CO: Square D Company ST: Illinois IN: CPR SU: SM -- NY071 -- 4558 04/02/92 16:33 EST