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SPRINT TO SIMPLIFY CALL-BY-CALL ROUTING

 WASHINGTON, Feb. 2 /PRNewswire/ -- In an effort to take the complexity out of call-by-call routing for its 800 customers, Sprint (NYSE: FON) today announced the first network-based 800 routing system, the Network Call Distributor. NCD, the second of Sprint's call-by-call routing systems, will be available this summer. (In December, Sprint announced SiteRP, the industry's first call-by-call routing service.)
 800 calls normally are routed based upon pre-defined static routing plans in the long-distance carrier's network. These plans route incoming calls to different call centers based on time-of-day, day-of-week, area codes, exchanges and percentage allocation. Once a plan is established, all calls in a given category are routed to the same center until the routing plan is changed.
 Sprint's call-by-call routing products allow a customer to direct calls to the call center best equipped to handle the call. After NCD collects data from a company's Automatic Call System Distributors (ACDs) -- such as agent availability -- NCD routes calls through Sprint's network to the call center which can quickly handle the call.
 "800 users want more control over their 800 services. With NCD, customers have real-time control over how, when and where each 800 call is routed on Sprint's intelligent network," said Gerry Euston, Sprint's vice president, business product marketing.
 "NCD offers call-by-call routing and a unique unparalleled flexibility," Euston said. "Customers can easily design the best call distribution solution that meets their particular business needs."
 NCD provides several benefits:
 -- Increased call completions
 -- Decreased call queuing time (calls wait less time for call center representatives)
 -- Decreased call abandon rates (the rate at which a caller will hang up before a representative answers a call)
 -- Improved use of staff
 Customers can take a look at all their ACDs and treat their agent pools as one big "virtual center" for improved customer service, staffing and resource planning. The NCD can then perform load balancing across all call centers and improve agent productivity.
 "NCD will enable customers to significantly increase their staff productivity, improve customer service and increase their sales and revenues," said Euston. "Because ACD status is known before a call is routed, calls are delivered to the location best able to process the call quickly.
 "This intelligent network application may reduce the need for costly inter-ACD services and equipment. With NCD and its ability to allow customer control of call-by-call routing, Sprint has leap- frogged over the competitors' recently announced sequential routing services."
 NCD gives customers control of their 800 service to determine the best possible call destination. Customers may control NCD from Sprint's 800 Executive workstation.
 The NCD is an addition to Sprint's Enhanced 800 family of intelligent routing features and may be used in conjunction with other Enhanced 800 features such as day-of-year and time-of-day routing to create different routing plans.
 The introduction of NCD is part of Sprint's strategy to gain customers in the 800 market, in anticipation of May 1993 Federal Communications Commission changes that will allow customers to switch 800 service from one long distance carrier to another without having to give up their existing 800 number(s). Companies will be able to shop for the best 800 service, while retaining the 800 number that has been advertised and promoted to customers and prospects.
 "The introduction of a real choice among carriers will lead to the rapid introduction of a number of new services," said Euston. "Sprint is committed to providing uncompromised, flexible solutions such as Network Call Distributor that put the customers in control of their 800 services."
 With SiteRP and NCD, Sprint has given the customer the option of complete control by developing, managing, and maintaining his intelligent routing application or applications control while Sprint manages and maintains the routing processor on its network.
 Sprint is a diversified international telecommunications company with $9 billion in annual revenues and the United States' only nationwide all-digital, fiber-optic network. Its divisions provide global long distance voice, data and video products and services, and local telephone services to more than 4 million subscriber lines in 17 states.
 -0- 2/2/93
 /CONTACT: Tom Rafferty, 202-828-7433, or Steve Dykes, 202-828-7435, both of Sprint; or at ComNet '93, Booth No. 646, 202-898-2720/
 (FON)


CO: Sprint ST: District of Columbia IN: TLS SU:

DC -- DC022 -- 1965 02/02/93 14:21 EST
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Date:Feb 2, 1993
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