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SPRINT TO INTRODUCE PREPAID TELEPHONE CALLING CARD FOR EUROPEAN TRAVEL MARKET

 SPRINT TO INTRODUCE PREPAID TELEPHONE CALLING CARD
 FOR EUROPEAN TRAVEL MARKET
 LONDON, Nov. 11 /PRNewswire/ -- Travel service organizations in Europe now can improve name recognition, enhance customer service and increase sales by offering a prepaid calling card supplied by Sprint, the company announced today. The card carries a fixed amount of credit that travelers can apply to long distance calls made from the United States.
 Sprint (NYSE: FON) will launch the card for the travel industry at the upcoming World Travel Market, Nov. 16-20, at Earl's Court in London.
 The multi-purpose prepaid card is designed for use in a variety of travel companies' marketing programs. Travel agencies, for example, can provide a prepaid card bearing their name to U.S.-bound customers. Airlines may award prepaid cards as a bonus to first class passengers or frequent fliers. The highly attractive, designer graphic cards can be sold by hotels, duty free shops and other travel companies to travelers or to the growing global collectors' market as a valued collectible.
 A travel company can "design" a customized card by selecting from a number of designer graphics provided by Sprint or by creating a new custom card. Sprint's prepaid card marketing partners can elect to include their company name and logo and also select the monetary value of the card.
 "The prepaid card is an extremely versatile marketing tool ideally suited to the travel services industry because travelers always need to stay in touch when they are away from home," said Andrew Burroughs, vice president of global marketing for Sprint International, Sprint's global telecommunications subsidiary.
 "The card simplifies calling for travelers by eliminating language and currency barriers. Its attractiveness and utility will reflect positively on its distributors," he said.
 The Sprint prepaid calling card allows travelers visiting the United States to make domestic calls in the United States, and from the United States to virtually any international location, with the assistance of pre-recorded instructions in German, Spanish, English, Italian and Japanese, with additional languages planned. Also printed on the card are a toll-free U.S. access number, an individual code and instructions in the purchaser's native language.
 The card simplifies calling while in the United States by:
 -- Giving travelers immediate credit to be used toward long
 distance calls;
 -- Offering pre-recorded calling instructions in the caller's
 native language;
 -- Eliminating the need for travelers to carry exact change
 to place long distance calls;
 -- Offering savings over expensive hotel/motel surcharges,
 international collect and country direct services;
 -- Providing real-time, interactive translation services for
 Japanese travelers to the United States;
 -- Providing a service that can be used by the caller from
 any touch-tone phone, not just from special credit card
 phones or calling card "reader" phones;
 -- Allowing callers to make multiple calls without redialing
 the access number or personal code or incurring additional
 hotel surcharges.
 Sprint also plans by year-end to extend the calling capabilities of the prepaid card by introducing calling from countries other than the United States.
 Sprint was the first U.S. telecommunications company to publicly announce the availability of the prepaid calling card, in April 1992. Sprint has reached agreements with several global airlines and leading international tour operators to distribute prepaid cards. Its other travel industry partners include Visa International, with whom Sprint provides VisaPhone, a joint credit card/calling service in which nearly 4 million people worldwide have enrolled.
 Sprint is a diversified international telecommunications company with $9 billion in annual revenues and the United States' only nationwide all-digital, fiber-optic network. Its divisions provide global long distance voice, data and video products and services, and local telephone services to more than 4 million subscriber lines in 17 states.
 -0- 11/11/92
 /CONTACT: Janis Langley of Sprint, 202-828-7427, or after hours, 703-533-3322/
 (FON) CO: Sprint ST: IN: TLS SU: PDT


KD -- DC008 -- 9686 11/11/92 11:07 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Nov 11, 1992
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