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SPRINT TAKES COMPETITION TO NEW HEIGHTS

 SPRINT TAKES COMPETITION TO NEW HEIGHTS
 KANSAS CITY, Mo., Feb. 18 /PRNewswire/ -- College students from


across the country will spend Spring Break shoveling and shaping South Padre Island, Texas, sand into the largest free-standing sand sculpture in the world.
 Sprint is sponsoring the construction of a mega-sand sculpture along the island's shores throughout March. In addition, Sprint will provide "Spring Breakers" with free three-minute calls home to remind their parents that they're doing fine ... or to send more money.
 The "Sprint Sand Classic" will stretch three stories high and span 70 feet at its base. Almost 1,000 tons of sand will be scooped and molded before the project is completed. At the top of the structure will be Sprint's familiar diamond-shaped logo. Carved at the bottom will be "Spring Break 1992."
 Dave Schmieg, president of Sprint's Consumer Services Group, said the sand castle "is one way of providing a fun, viable alternative to thousands of kids who come to South Padre for Spring Break. We're pleased to have our name associated with it -- especially when our logo sits perched three stories high overlooking the beach."
 Throughout March, students can help decorate the castle with their school, fraternity, or sorority names on the castle. "What Sprint is doing is great for kids," said Bob Pinkerton, mayor of South Padre, a three and one-half mile long and on-half mile wide Texas island. "This town has been hoping that corporate sponsors would keep the students busier with more wholesome activities, and Sprint has stepped up to the plate to do just that."
 In addition, Sprint will sponsor two human logo events designed to make the Guinness Book of World Records. In early March, Spring Breakers will drape themselves across 250 feet of South Padre Island shoreline. In mid-March, they'll pepper the sand at Panama City Beach, Fla., another site where "Spring Breakers" can make free three-minute long distance calls home using Sprint.
 "These events are designed purely to help students have a good time, but they also help promote Sprint's brand identity," Schmieg said. "And it's a creative way for us to remind students that Sprint is a quality long distance service that's easy to use, inexpensive, and hassle-free."
 In a nearby tent, students also can sign up for Sprint and qualify for 100 minutes of free long distance service. In addition, students can examine Sprint's products and services and can enter a daily sweepstakes for a free sailboard.
 Sprint is a unit of United Telecommunications, Inc. (NYSE: UT), a diversified international telecommunications company with 8.8 billion in revenues. Sprint, with the United States' only nationwide all-digital, fiber-optic network, provides a comprehensive array of global voice, data and video communications products and services.
 -0- 2/18/92
 /CONTACT: Robin Carlson, 202-828-7426 or, after hours, 703-573-8364; or Robin Pence, 202-828-7454 or after, 703-820-1873, both of Sprint/
 (UT) CO: Sprint ST: Missouri, Texas IN: TLS SU:


TW -- DC013 -- 9921 02/18/92 12:01 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Feb 18, 1992
Words:492
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