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SPRINT SPONSORS HEALTH-RELATED STUDENT EVENTS AT POPULAR SPRING BREAK BEACHES

 KANSAS CITY, Mo., March 11 /PRNewswire/ -- In a continuing effort to promote healthy campus lifestyles, Sprint is once again sponsoring Spring Break activities in Panama City Beach, Fla., and South Padre Island, Texas.
 Volleyball competitions and construction -- building the world's largest and highest sand castle and the world's largest human logo -- are part of Sprint's promotional plans throughout the month of March at these two popular Spring Break destinations.
 Also throughout the month, Sprint is providing students with free three-minute phone calls home to remind their parents that they're doing fine ... or to send more money. Thousands of free calls were made by the students during the first week of the program.
 Thousands of students at South Padre Island and separately at Panama City Beach are currently building what they hope will qualify as the world's largest and highest free-standing sand sculptures. Etched in sand at the top of each Spring Break '93 sand sculpture is Sprint's diamond-shaped logo. Carved near the bottoms of each is "Spring Break '93." The giant sand castles stretch more than 30 feet high and span 90 feet at the base.
 Students are participating in the construction by adding their own touches -- college names, Greek letters and university mascots -- carved all around the structures with the help of professional sand sculptors. Construction will continue throughout the month of March.
 Sprint is again sponsoring the composition of one of the world's largest human logos at Panama City Beach's Holiday Inn Beach Resort. Last Spring Break, more than 1,200 college students participated in Sprint's effort to build the world's largest human logo.
 On Monday, clusters of students with red and white T-shirts, stretched across the pure white sand of Panama City Beach to form Sprint's familiar diamond-shaped logo and the name "Sprint."
 "We're thrilled to see so many of the breakers' eager to participate in Sprint's promotional activities as part of a corporate Safe Spring Break' campaign," said Dave Schmieg, president of Sprint's Consumer Services Group. "It serves as a diversion to the heavy drinking usually associated with Spring Break."
 Students swarmed the beach early this morning to participate in the human logo exercise, which took two hours to create. The buzz of a helicopter shooting aerial photos and video crews covering the event attracted even more students.
 This year for the first time, Sprint is sponsoring the beach volleyball competition. Outside South Padre Island's Sheraton resort and Panama City Beach's Club LaVela, students will continue to gather in teams representing colleges, Greek organizations, and other groups to participate in this fun and health-related event.
 Sprint is organizing separate volleyball competitions every week, as most students stay an entire week and then return to Spring classes.
 "Sprint's participation has been a great experience for all involved," said Schmieg. "It lets Sprint reach college students with our long distance services in an atmosphere that is fun and appealing to the students."
 Sprint's Spring Break activities are organized under the direction of Intercollegiate Communications, Inc., an event marketing group.
 Sprint (NYSE: FON) is a diversified international telecommunications company with more than $10 billion in annual revenues and the United States' only nationwide all-digital, fiber- optic network. Its divisions provide global long distance voice, data and video products and services, local telephone services to nearly 5.9 million subscriber lines in 19 states, and cellular operations that serve 42 metropolitan markets and more than 50 rural service areas.
 -0- 3/11/93
 /NOTE: Photo available on INS network./
 /CONTACT: Juanada Teas, 202-828-7426 or, after hours, 703-644-5165, or Robin Pence, 202-828-7454 or, after hours, 703-820-1873, both of Sprint/
 (FON)


CO: Sprint ST: Florida, Texas IN: TLS SU:

KD-TW -- DC006 -- 5050 03/11/93 10:33 EST
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Date:Mar 11, 1993
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