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SPRINT RESPONSE TO AT&T'S NEW RESIDENTIAL PLAN

 KANSAS CITY, Mo., Feb. 18 /PRNewswire/ -- Sprint (NYSE: FON) released the following statement:
 One more time AT&T (NYSE: T) follows Sprint.
 "AT&T's announced residential plan follows nearly two years after Sprint introduced its Sprint Priority customer service and loyalty program. It was a long wake up call," said Dave Schmieg, president of Sprint's Consumer Services Group. "Sprint has long understood the importance of focusing on what the customer needs. AT&T is finally discovering it, but they still are following Sprint. Priority and The Most have AT&T on the run and have resulted in increased customer loyalty and record sales for Sprint."
 The facts:
 -- When it was introduced in 1991, Sprint Priority was a breakthrough approach to customer service. Today Sprint is recognized by the loyalty of its customers to the company's service offerings, according to research done by The Yankee Group, an industry analyst.
 -- Sprint Priority remains the long distance program that makes your world easier. It is the only program with regular account reviews that insure that Sprint's customers have the plan best suited for them and their individual telecommunications needs. Sprint Priority recognizes customer loyalty with awards ranging from free long distance service to free travel and free merchandise.
 -- Sprint's residential calling plan, The Most, offers the most savings with the least restrictions to consumers in the long distance industry, according to a rate survey conducted by a major consumer advocacy group.
 -- AT&T's Plan is restricted to residential customers who spend more than $30 a month; The Most is available to everyone -- no restrictions, no limits.
 -- AT&T's plan is restricted to the United States; The Most crosses all borders and is applied to calls made to anywhere in the world.
 -- There is nothing automatic about AT&T's plan. Customers have to designate a specific area code to which they receive discounts, forcing the customer to stop and choose. The Most is completely flexible. The discounts change as your calling pattern changes. It's simple and automatic.
 -0- 2/18/93
 /NOTE: The Most and Sprint Priority are service marks./
 /CONTACT: Robin Pence, 202-828-7454, or after hours, 703-820-1873, or Bill White, 913-624-2226, or after hours, 816-941-3571, both of Sprint/
 (FON T)


CO: Sprint; AT&T ST: Missouri IN: TLS SU:

MH -- DC049 -- 8033 02/18/93 15:39 EST
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Publication:PR Newswire
Date:Feb 18, 1993
Words:385
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