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SPRINT LONG DISTANCE ANNOUNCES MOVES TO STRENGTHEN MARKETING FOCUS ON MULTIMEDIA, CONSUMER AND BUSINESS MARKETS, AND IMPROVE OPERATING PERFORMANCE THROUGH A REDUCTION IN FORCE

 KANSAS CITY, Mo., Aug. 26 /PRNewswire/ -- Sprint's Long Distance Division announced today a series of changes designed to improve market focus, reduce costs and streamline internal operations.
 The moves include creation of a Multimedia Services group to build on Sprint's leadership positions in audio and video conferencing and messaging, management integration of the Long Distance Division's large and small business units, and integration of product marketing and advertising into the consumer and business units.
 The division also will eliminate approximately 1,000 positions -- 5 percent of its work force -- by the end of the year. Slated for closure are an operator services center in Indianapolis, Ind., and a customer service and receivables center in Reston, Va. All Long Distance Division departments and levels are affected by the staff reductions with an emphasis on upper level management.
 "We are taking these evolutionary steps at a time of unprecedented strength for Sprint," said Ronald T. LeMay, president and chief operating officer of the Long Distance Division. "While we are coming off four consecutive quarters of record earnings for the Long Distance Division, we are committed to continuous improvement to make Sprint lean, aggressive and more responsive to our customers and the competitive marketplace. These actions are intended to help us gain momentum and succeed in a rapidly changing and highly competitive environment."
 Thomas E. Weigman, currently chief marketing officer, will become president of the newly created Multimedia Services group -- a comprehensive integration of Sprint's domestic messaging, FAX, audio and video conferencing, 900 services and voice response unit (VRU)-based technologies. Weigman also will continue to develop and implement corporatewide advertising and sponsorships, and direct the marketing aspects of Sprint's strategic alliances associated with multimedia.
 Advertising, product management, pricing and product support for the consumer and business marketplaces, formerly elements of the LDD corporate marketing organization, will be integrated into the consumer and business market groups.
 "These changes ensure that marketing is a more central, driving factor, and are meant to increase integrated planning and speed to market by aligning all aspects of marketing into the business unit," LeMay said. "We are able to take this next step due to the marketing leadership resident now in the business units and the heightened awareness of overall marketing linkages and processes."
 LeMay also announced management integration of its small business marketing unit (Business Services Group) with the other domestic units supporting business customers. David W. Dorman, president of the current major accounts group, will serve as president of the new business markets organization.
 Sprint (NYSE: FON) is a diversified international telecommunications company with more than $10 billion in annual revenues and the United States' only nationwide all-digital, fiber-optic network. Its divisions provide global long distance voice, data and video products and services, local telephone services to nearly 6 million subscriber lines in 19 states, and cellular operations that serve 42 metropolitan markets and more than 50 rural service areas.
 -0- 8/26/93
 /CONTACT: Steve Dykes, 202 828-7435 or, after hours, 703-242-1769, or Susan Kraus, 202 828-7410 or, after hours, 202-986-3952, both of Sprint/
 (FON)


CO: Sprint ST: Missouri IN: TLS SU:

TW -- DC014 -- 6181 08/26/93 13:14 EDT
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Publication:PR Newswire
Date:Aug 26, 1993
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