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SPRINT CELLULAR TO PROVIDE CELLULAR SERVICE FOR HONDA'S NEW IN-DASH CELLULAR CAR PHONE

 CHICAGO, Jan. 6 /PRNewswire/ -- Sprint Cellular Company today announced a national agreement with Cellular Hotline Inc. that will allow car buyers to "one-stop" shop for their automobile and cellular service at 111 Honda and Acura dealerships in 14 states served by Sprint Cellular.
 American Honda Motor Co., Inc.'s new hands-free car phone, the In Dash(TM) Cellular Telephone, is offered as a dealer-installed option on 1994 models of Honda Accord, Honda Prelude and Acura Integra. The phone allows drivers to place and receive cellular calls with minimal distraction while traveling in an automobile.
 Cellular Hotline is a national clearinghouse contracted to activate cellular service for buyers of Honda's In-Dash car phone. When Honda or Acura car buyers purchase their vehicles, Cellular Hotline will work with Sprint's local sales operations to set up the buyer's cellular service.
 Under the agreement, Sprint Cellular will train Honda and Acura dealership employees on how cellular phones and service operate and provide them point-of-sale materials about Sprint Cellular. The dealerships served by Sprint are in Alabama, Florida, Illinois, Indiana, Iowa, Nevada, New Mexico, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas and Virginia.
 "This agreement is a win-win for Honda, Sprint and, most importantly, owners of Honda or Acura cars who need cellular service to meet their mobile communications needs," said Michael Connelly, vice president of marketing for Sprint Cellular. "Sprint Cellular provides a high-quality, easy-to-use service with round-the-clock customer service with a customer satisfaction guarantee.
 "Honda's new In-Dash car phone considers the needs of the driver in a safe and efficient manner," Connelly said. "Because the phone is located in the dash, above the radio, it is in a great location, easy to operate and always powered up when you need it."
 Connelly said another feature is the ability to pre-program the phone so users need only touch one of the oversized numbers on the dash face. For example, users could program the phone to dial home, police, fire, hospital or work. In addition, users can safeguard their phones by pressing a number code before leaving their automobiles and lock out all outgoing calls except for emergency numbers.
 Sprint Cellular, based here, provides cellular service to more than 600,000 customers across 14 states. It is a division of Sprint (NYSE: FON), a diversified international telecommunications company based in Kansas City, Mo., with more than $10 billion in annual revenues. Other Sprint divisions provide global long distance voice, data and video products and services, and local telephone service to more than 6 million customer lines in 19 states.
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 /CONTACT: Steve Dykes, 202-828-7435, or, home, 703-242-1769, or Kevin Petschow, 312-399-2828, or, cellular, 312-802-1540, both of Sprint/
 (FON) CO: Sprint Cellular Company; Sprint; Cellular Hotline Inc.; American
 Honda Motor Co., Inc. ST: Illinois IN: TLS AUT SU:


DC-DT -- DC010 -- 9700 01/06/94 10:54 EST
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Publication:PR Newswire
Date:Jan 6, 1994
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