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SPRINT ANNOUNCES 'THE MOST WORLDWIDE' TO PROVIDE SIMPLE SOLUTIONS FOR INTERNATIONAL CALLING

 KANSAS CITY, Mo., July 12 /PRNewswire/ -- Sprint (NYSE: FON) today announced "The Most WORLDWIDE," a revolutionary calling plan that makes it convenient and easy for residential customers to place international calls. The plan offers for the first time two simple 12-hour calling periods and automatic 20 percent discounts on the two international numbers with the most usage each month, anytime, anywhere.
 The Most WORLDWIDE is the only international calling plan that is flexible enough to allow savings based on the customers' personal calling patterns, with no restrictive lists of countries, calling times or called numbers.
 "The Most WORLDWIDE splits the day into two simple calling periods, making it easy to place international calls," said Dave Schmieg, president of Sprint's Consumer Services Group. "The savings are automatic, and you don't have to call in the middle of the night to take advantage of discounts."
 Here's how The Most WORLDWIDE makes international calling convenient and easy for the customer:
 -- Two 12-hour calling periods. Traditionally, international
 calling offered three different time periods with varying rates.
 Now, for the first time, international calling hours are easy to
 remember. For each country, Sprint has divided the day into just
 two 12-hour periods with two low rates, economy and standard, so
 you know exactly what your call will cost. The automatic
 discounts apply to calls made in either calling period.
 -- More convenient calling hours than the competition, 7 days a
 week. Most callers will be able to take advantage of economy
 rates during more of the most popular calling hours.
 -- One fixed rate per minute for each calling period.
 Traditionally, international callers pay a higher rate for their
 first minute, sometimes as much as $3 or $4, depending on the
 country called. The Most WORLDWIDE eliminates that higher rate
 for the first minute. The plan provides one low rate for each
 calling period. The first minute and each additional minute are
 always the same price.
 -- Automatic discounts. The Most WORLDWIDE provides automatic
 discounts -- anytime, anywhere, 24 hours a day -- based on
 individual calling patterns. These discounts also apply to
 FONCARD usage.
 -- 20 percent discounts on the two international numbers with the
 most usage each month, even if the numbers change from month
 to month.
 -- 20 percent discounts on the domestic number with the most
 usage each month.
 -- 20 percent discounts on calls to any Sprint customer. When
 the domestic number with the most usage is a Sprint customer,
 Sprint combines both discounts for an overall savings of
 36 percent.
 -- The Most WORLDWIDE offers savings to over 280 countries and
 locations. The Most WORLDWIDE is unique in including all direct
 dial countries as part of the calling plan -- five times more
 than the competition.
 Consumers receive all these benefits and savings for a low $3 monthly fee.
 "Once again, Sprint has set the industry standard for simplicity and savings," said Schmieg. "With The Most WORLDWIDE, international calling is easier than ever. With this plan, there's no confusion about when is the best time to call around the world and how much it will cost."
 The following 10-minute call comparison shows how consumers save with The Most WORLDWIDE compared with AT&T's best international calling plan during economy time periods:
 10-MINUTE CALL COMPARISON
 Sprint's AT&T's Sprint
 Country The Most WORLDWIDE Reach Out World Savings
 Japan $6.16 $7.80 $1.64
 Venezuela $4.32 $5.50 $1.18
 United Kingdom $4.64 $5.90 $1.26
 The Most WORLDWIDE saves consumers over 20 percent compared with AT&T's Reach Out World plan on the countries shown above.
 The Most WORLDWIDE saves consumers up to 40 percent when compared with AT&T's basic international rates.
 Sprint is a diversified international telecommunications company with more than $10 billion in annual revenues and the United States' only nationwide all-digital, fiber-optic network. Its divisions provide global long distance voice, data and video products and services, local telephone services to nearly 6 million subscriber lines in 19 states, and cellular operations that serve 42 metropolitan markets and more than 50 rural service areas.
 -0- 7/12/93
 /NOTE: The Most WORLDWIDE and FONCARD are service marks./
 /CONTACT: Robin Pence, 202-828-7454 or, after hours, 703-820-1873; Juanada Teas, 202-828-7426 or, after hours, 703-644-5165; or John Landsberg, 913-624-3354 or, after hours, 913-345-1649, all of Sprint/
 (FON)


CO: Sprint ST: Missouri IN: TLS SU: PDT

MH-TW -- DC027 -- 0467 07/12/93 13:33 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jul 12, 1993
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