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SPRINT, ASIAN AMERICANS FORM SALES ASSOCIATION

 ROSEMEAD, Calif., Feb. 9 /PRNewswire/ -- Sprint (NYSE: FON) today announced the formation of the Asian American Association (AAA) to market Sprint residential products and services to the Asian community in America. The AAA is a joint venture of Sprint and Asian American investors.
 The AAA, based in Alhambra, Calif., will market and sell Sprint services in Los Angeles, San Francisco, Seattle, Denver, Houston, Chicago, Atlanta, New York and Washington, D.C.
 "Sprint offers a tremendous array of residential domestic and international services to the Asian community," said Eva Wang, president of the association. "The AAA will provide an easy way for Asian-Americans to sign up for Sprint's great calling solutions and customer service."
 Initially, AAA representatives who speak Mandarin, Cantonese, Korean and Vietnamese will sell Sprint services through the agreement. Cambodian- and Japanese-speaking AAA representatives will be added to the sales force in the next few weeks, according to Wang.
 AAA representatives will sell Sprint's major residential calling plan, The Most, and Sprint WORLD. In addition to these services, representatives will offer the Sprint FONCARD, which is available in Chinese, Japanese, Korean, Spanish and English versions. Sprint also provides customer service in these languages.
 "Sprint wants to meet the calling needs of Asian communities across America in an effective and culturally sensitive way," said Dave Schmieg, president of Sprint's Consumer Services Group. "By helping to create the AAA, Sprint offers a sincere commitment to serve the Asian-American community better than any other long distance company in the world."
 Sprint's The Most saves customers 20 percent off basic rates on their calls each month to whomever they talk with the most minutes, including international calls. The Most also provides an automatic 20 percent discount on calls to any of Sprint's millions of customers -- anytime and anywhere. Both discounts are combined for an overall savings of 36 percent to the most called number when it is the number of another Sprint customer.
 Sprint WORLD is a plan designed for frequent users of international service. For just $3 a month, customers can sign up for Sprint WORLD and receive special rates to 37 countries, including 11 in Asia and the Pacific. New residential customers can call directly to Japan, Hong Kong and Taiwan for just 47 cents a minute on Saturdays for six months under a current Sprint WORLD promotion.
 For further information about Sprint services available from the Asian American Association, consumers may call 800-800-5988 or 818-308-4585 between 10 a.m. and 9 p.m. PST, Monday through Friday.
 Sprint is a diversified international telecommunications company with $9.2 billion in annual revenues and the United States' only nationwide all-digital, fiber-optic network. Its divisions provide global long distance voice, data and video products and services, and local telephone services to more than 4 million subscriber lines in 17 states.
 -0- 2/9/93
 /NOTE: The Most and Sprint FONCARD are service marks. Sprint WORLD is a registered trademark./
 /CONTACT: Robin Pence, 202-828-7454 or, after hours, 703-820-1870; Juanada Teas, 202-828-7426 or, after hours, 703-644-5165, both of Sprint; or Eva Wang of the Asian American Association, 818-308-4586/
 (FON)


CO: Sprint; Asian American Association ST: California IN: TLS SU:

IH -- DC026 -- 4869 02/09/93 17:15 EST
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Publication:PR Newswire
Date:Feb 9, 1993
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