Printer Friendly

SPINNAKER COMPLETES MARKETING TEAM FOR PFS DIVISION WITH TWO KEY HIRES

SPINNAKER COMPLETES MARKETING TEAM FOR PFS DIVISION WITH TWO KEY HIRES
 BOSTON, Nov. 22 /PRNewswire/ -- Spinnaker Software Corporation (NASDAQ: SPKR) today announced that Maura Jones and Mara Klein have joined the PFS: software division marketing team as manager of marketing communications and manager of direct marketing, respectively.
 Cindy Sweetser, vice president of marketing for the PFS Division, said: "The welcome arrival of Maura Jones and Mara Klein completes the structuring of the new PFS: marketing team, bringing our total of new managers to four. This announcement shows we intend to keep pace with the fast-growing small business and home office software market."
 Maura Jones and Mara Klein join the two existing managers on the PFS: team, Michelle Keating, manager of channel marketing, and Charles St. Germain, manager of the product marketing group.
 Maura Jones is a former account supervisor and senior account executive for Cabot Communications in Boston, where she managed the New England Telephone business-to-business advertising account. She has had extensive experience in the areas of television, radio and print advertising as well as direct marketing and research. Earlier in her career, she assisted in the management of the Spinnaker advertising account when she was at Cabot.
 Mara Klein has had over 14 years of experience in marketing communications, most recently at Digital Equipment Corporation, where she was direct marketing program manager in charge of direct response programs for customer training businesses. Prior to that, she was sales promotion manager at the Interface Group in Needham, Mass., where she managed marketing communications activities for trade shows. In additon to her new duties at Spinnaker, Mara Klein is also president of the New England Direct Marketing Association (NEDMA).
 Spinnaker markets home office/small business products in the categories of word processing, desktop publishing, integrated programs, and related areas. The company is commited to developing both DOS- and Windows-based software, and markets the PFS: line of software products, including PFS:WindowWorks, PFS:First Choice, PFS:Write, and PFS: First Publisher.
 -0- 11/22/91
 /CONTACT: Cindy Sweetser, ext. 339, or Ed Goyette, ext. 321, both of Spinnaker Software, 617-494-1200; or Christopher Morgan of Christopher Morgan Communications, 617-739-3352, for Spinnaker/
 (SPKR) CO: Spinnaker Software Corporation ST: Massachusetts IN: CPR SU: PER


DD-DH -- NE007 -- 6481 11/22/91 15:35 EST
COPYRIGHT 1991 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Nov 22, 1991
Words:378
Previous Article:NATIONAL CITY CORPORATION SELLS W. LYMAN CASE & CO. OHIO OFFICES
Next Article:ARCO OFFERS $25,000 REWARD IN SACRAMENTO MURDER
Topics:


Related Articles
SPINNAKER ADDS PFS:RESUME & JOB SEARCH PRO TO ITS LINE OF PFS: SOFTWARE (Product Announcement)
SPINNAKER SOFTWARE CORPORATION REPORTS RECORD SECOND-QUARTER REVENUES, EARNINGS
LYNNE WEISS NAMED EXECUTIVE VICE PRESIDENT AND CHIEF OPERATING OFFICER OF SPINNAKER SOFTWARE CORP.
SPINNAKER SOFTWARE SHIPS PFS:WORKS FOR OS/2 2.0, REAFFIRMS COMMITMENT TO OS/2 2.0
SPINNAKER SOFTWARE SHIPS PFS:WORKS FOR OS/2 2.0, REAFFIRMS COMMITMENT TO OS/2 2.0
SPINNAKER ANNOUNCES TWO MAJOR ADDITIONS TO ITS MANAGEMENT TEAM
SPINNAKER SOFTWARE CORPORATION ANNOUNCES FIRST QUARTER LOSS OF $300,000
SPINNAKER OFFICIALLY LAUNCHES INTERNATIONAL BUSINESS; SPINNAKER'S POPULAR PFS:WINDOWWORKS NOW AVAILABLE IN TEN LANGUAGES
SPINNAKER TO ACQUIRE POWER UP SOFTWARE; DEAL WILL CREATE INDUSTRY'S LARGEST CONSUMER PRODUCTIVITY SOFTWARE COMPANY
SPINNAKER ANNOUNCES AGGRESSIVE PRICE PROMOTION ON PFS: BRAND SOFTWARE; PFS: BRANDS FOR UNDER $49 OFFERS VALUE TO CONSUMERS

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters