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SPINNAKER ANNOUNCES AGGRESSIVE PRICE PROMOTION ON PFS: BRAND SOFTWARE; PFS: BRANDS FOR UNDER $49 OFFERS VALUE TO CONSUMERS

 CAMBRIDGE, Mass., March 9 /PRNewswire/ -- Taking the lead in delivering high-quality software at value prices, Spinnaker Software Corporation (NASDAQ: SPKR) today announced an aggressive new promotion that will lower the price of the company's popular PFS: brand software. Spinnaker's Pretty Fantastic Savings! promotion, which targets small business/home office users in the market for quality software at volume prices, begins immediately and continues through May 31, 1993.
 All PFS: titles -- including PFS:WindowWorks, PFS:First Choice, PFS:Publisher, PFS:First Publisher, PFS:Write, PFS:Business Plan and PFS:Prospect -- will have list prices of $119, but carry an anticipated street price of less than $49.
 "Our Pretty Fantastic Savings! price promotion is a significant event for users of consumer productivity software and the sales channel that markets these solutions," said Cindy Sweetser, vice president of marketing, Spinnaker. "Today's end users are more value conscious than ever. And our promotion gives these customers what they want -- quality PFS: software at prices that are less than half of our competition's comparable products."
 "This is significant news for our retail channel too," said Linda Fisher, senior manager, channel marketing. "Our retailers have been very successful marketing the PSF: brand on the software's quality and ease-of-use. By breaking under the $50 price barrier, we've given our retailers a great set of products to sell at an acknowledged 'magic' price point. Now, more retailers can successfully merchandise PFS: at prices that are viable in their specific retail segments."
 Fisher added that Spinnaker has launched an aggressive marketing campaign to promote the new pricing strategy, and is working on individual promotions with key channel partners. Specifically, Spinnaker has developed a new trade advertising campaign to promote the new pricing strategy. In addition, Spinnaker developed several new point-of-purchase rack systems, promotional signage, marketing collateral, in-depth product information guides, and promotional items like T-shirts, posters and window decals to play up the Pretty Fantastic Savings! promotion. Spinnaker has a well established retail base of more than 15,000 outlets.


The PFS: Product Line
 Spinnaker's PFS: product line offers users the value in small business, home office and consumer productivity software. PFS: software is easy-to-learn, easy-to-use and backed by Spinnaker's unlimited technical support and customer service policy, The product suite includes:
 -- PFS:WindowWorks V.2 -- Provides users with a complete set of
 business applications in one integrated package. Includes a
 top-rated word processor, database, spreadsheet, chart and
 label maker, an address book, terminal connectivity and fax
 capability via Delrina's Winfax Ultralite. PFS:WindowWorks V.2
 is currently bundled with several best selling PCs from Compaq,
 Dell, NEC, Zenith and Philips.
 -- PFS:First Choice -- A leading integrated package for DOS designed
 for sophisticated business productivity applications, including
 word processing (with spell/grammar checkers), database and
 spreadsheet modules. Also includes a topflight graphics package
 and electronic communications tools.
 -- PFS:Publisher for Windows -- Desktop publishing software that
 allows most customers to be "up and running" in 30 minutes.
 Offers advanced DTP features such as irregular text wrapping,
 graphics manipulation, halftone generation from black-and-white
 or color-toned artwork, extensive text import capabilities, as
 well as spelling and grammar checkers. Users are also provided
 with more than 200 clip art images, drawing tools, and scalable
 fonts that round out a dynamic DTP solution costing hundreds less
 than comparably featured competitive products.
 -- PFS:First Publisher -- Offers many of the same features as
 PFS:Publisher, but is designed for DOS-based systems.
 -- PFS:Write -- The first DOS word processor with WYSIWYG editing
 and scalable fonts. Includes free copies of Gram-mat-ik IV,
 International Correct Spell, Roget's II Electronic Thesaurus,
 Publisher's Powerpak and Click Art images.
 -- PFS:Business Plan for Windows -- Complete business planning
 software that allows users to organize and manage every phase of
 the planning process. Includes ready-made templates, worksheets,
 pro forma financial statements, a sample business plan and useful
 "how to" information.
 -- PFS:Prospect -- Powerful contact management software for DOS that
 allows users to manage their customer lists more effectively.
 PFS:Prospect offers businesses an easy solution for analysis,
 marketing, activity planning and follow up activities.
 Based in Cambridge, Mass., Spinnaker Software is a leading supplier of easy-to-learn, easy-to-use consumer productivity software that is ideal for the small business and home office marketplace. The company reported revenues of $30.017 million in fiscal 1992.
 -0- 3/9/93
 ----
 NOTE TO EDITORS: PFS and Easy Working are registered trademarks of Spinnaker Software Corporation. All other product names are trademarks of their respective companies.
 /CONTACT: Dan Chmielewski of Spinnaker Software, 617-494-1200 x458/
 (SPKR)


CO: Spinnaker Software Corporation ST: Massachusetts IN: CPR SU: PDT

CH -- NE016 -- 4473 03/09/93 11:04 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Date:Mar 9, 1993
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