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SPIEGEL, INC. ANNOUNCES JOINT VENTURE BETWEEN OTTO-SUMISHO AND EDDIE BAUER; BAUER PRODUCTS TO BE AVAILABLE IN STORES AND CATALOG IN JAPAN

 DOWNERS GROVE, Ill., Sept. 7 /PRNewswire/ -- Spiegel, Inc. (NASDAQ-NMS: SPGLA) today announced it has reached an agreement with Otto-Sumisho, Inc. to form a joint venture and enter into a licensee agreement to sell Eddie Bauer products through retail stores and catalog in Japan.
 Commenting on the agreement, Rick Fersch, president of Eddie Bauer, said, "We are very excited about taking Eddie Bauer's distinct, quality products along with its history and heritage to Japan. This is another example of how we've been able to leverage the brand equity of the Eddie Bauer name."
 The first of three Eddie Bauer stores is expected to open in the Fall of 1994, along with the introduction of the catalog. The products will include Eddie Bauer's full line of men's and women's sportswear, Eddie Bauer Home Collection and All Week Long. Long-term, the potential exists for 75-100 locations in the Japanese market.
 John J. Shea, vice chairman, president and chief executive officer of Spiegel, said, "This agreement represents a significant opportunity for international expansion of our Eddie Bauer division. We plan to examine and pursue opportunities in other international markets."
 Spiegel, Inc. is the dominant multi-channel specialty retailer marketing fashionable apparel and home furnishings to customers through catalogs and more than 280 specialty retail stores. Spiegel's businesses include Eddie Bauer, New Hampton, Crayola Kids, E STYLE, and For You from Spiegel. Spiegel's Class A non-voting common stock trades on the NASDAQ National Market System under the ticker symbol: SPGLA.
 Otto-Sumisho is a joint venture company of Otto Versand and Sumitomo Corp. Otto Versand is the world's largest mail order company with over 20 companies in Europe and the United States. Sumitomo Corp. is a leading trading company in Japan.
 -0- 9/7/93
 /CONTACT: Debbie Koopman of Spiegel, 708-769-2596/


CO: Spiegel, Inc.; Otto-Sumisho, Inc.; Eddie Bauer ST: Illinois IN: REA SU: JVN

WB -- NY038 -- 9303 09/07/93 11:29 EDT
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Publication:PR Newswire
Date:Sep 7, 1993
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