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SPECTRUM HOLOBYTE TO PRODUCE TITLES FOR 3DO AND CD-ROM PLATFORMS; 'STAR TREK: THE NEXT GENERATION' TO BE FIRST TITLE

 ALAMEDA, Calif., May 27 /PRNewswire/ -- Leading interactive- entertainment company Spectrum HoloByte today announced it has formed the New Entertainment Division (NED). The group, headed by Ron Martinez, formerly of the Manhattan-based development house TRANS, will oversee the creation of titles on emerging technologies, including the 3DO Interactive Multiplayer(R) and the various CD-ROM platforms. In exclusive agreements with Paramount Pictures and Sega of America respectively, the NED will produce 3DO and Sega CD games based on the hit television series "Star Trek: The Next Generation(R)." The NED will also act as liaison for third-party development. Drew Pictures' science-fiction adventure "Iron Helix," due to ship in June for the Macintosh CD-ROM, will be the first of these titles.
 "The New Entertainment Division has a single goal: to attract and develop large new audiences by creating new categories of entertainment experience," said Martinez. "The convergence of Silicon Valley and Hollywood is moving entertainment into a completely different, 'post-linear' world, and Spectrum HoloByte is leading the way."
 According to Martinez, the NED will aggressively develop the form, presentation and production methods for a new kind of home entertainment, the interactive picture. Like a feature film or television show, this new entertainment category features full-screen cinematic presentation, 3-D synthetic actors and sets, "name" actor voice-overs and performances and compelling, interactive drama and comedy.
 To achieve its goals, says Martinez, the NED will aggressively seek new talent in the form of artists, writers, software engineers and designers.
 Spectrum HoloByte, a developer and manufacturer of interactive computer simulation and video-games software since 1986, is best known for its personal computer products Falcon(R), the ultra realistic F-16 flight simulation, and Tetris, the famous game of falling blocks. State-of-the-art graphics and sound complement an unmatched depth of play in the dozens of products Spectrum HoloByte has published.
 -0- 5/27/93
 /CONTAT?: Tom Byron or Judy Biletnikoff of Spectrum HoloByte, 510-522-3584, or fax 510-522-2138/


CO: Spectrum HoloByte; Paramount Pictures; Sega of America ST: California IN: CPR SU: PDT

GT- -- SF010 -- 3222 05/27/93 20:15 EDT
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Publication:PR Newswire
Date:May 27, 1993
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