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 LAS VEGAS, Nov. 19 /PRNewswire/ -- Spectrum HoloByte, a leading marketer of interactive computer entertainment, today announced its debut into the growing edutainment market ($230 million in 1991 alone, according to Piper Jaffray, with a 35-percent per year growth rate). In an affiliated-label agreement with AVTEX Interactive Media of Campbell, Calif., Spectrum HoloByte will provide sales and marketing support for AVTEX's Milliken-AVTEX Interactive Learning(TM) line of children's educational multimedia software. The first two titles in the series are set for a December 1993 launch for both Macintosh and Windows CD-ROM formats.
 "Computer technology is finally at a point where it can effectively enhance a child's educational experience," said Spectrum HoloByte Chairman Gilman Louie. "AVTEX's strong product line offers Spectrum HoloByte a tremendous opportunity to take part in the explosive growth of the educational software market and we're pleased to have them on board."
 The agreement provides AVTEX with an established sales, marketing and distribution channel for their products. "The Spectrum HoloByte sales force represents an excellent entree to the reseller channel," said Mark J. Bunzel, chief executive officer and creative director of AVTEX. "We're particularly excited to be working with Spectrum HoloByte to add to their success in the entertainment market with quality educational software."
 From Big Bugs to Animal Tales: The AVTEX Product Line
 The first product in the AVTEX line, "The Big Bug Alphabet Book," is a charming introduction to the alphabet. Through a unique and proven technique, "The Big Bug Alphabet" takes an effective, no-pressure approach in teaching children to identify and distinguish between the letters of the alphabet. A natural for conversion to the CD-ROM platform, the characters in "The Big Bug Alphabet Book" are brought to life through animation, learning games, high-quality speech and sound effects and original songs, all of which create a fun-filled, interactive experience for children ages 4 to 7. The original storybook, published by Milliken Publishing and currently used in thousands of schools, is included in the package.
 The second title, "Animal Tales," is a series of six original stories on a single CD-ROM designed to enrich the emotional development of children ages 4 to 8. Each story makes an effective use of repetition and rhythm -- elements children love in a story -- to entertain and teach children about a very important subject: themselves!
 Each "Animal Tales" story includes a video-clip "Message for Parents" from Dr. Nancy L. Snyderman, medical correspondent for ABC-TV's "Good Morning America." The "Animal Tales" CD also incorporates CD audio versions of the six stories, so that children can listen to their favorite stories using standard CD stereo systems. The six original books upon which the CD is based are also included.
 "The Big Bug Alphabet" and "Animal Tales" were created for the Macintosh and Windows CD-ROM formats and are scheduled for a December 1993 release.
 Company Backgrounds
 AVTEX Interactive Media was founded in 1985 by Mark J. Bunzel, who brought 20 years' experience in video systems design and television and video production. With the goal of participation in the rapidly growing multimedia industry, AVTEX Interactive Media first established itself as strategic consultants on multimedia issues for such clients as IBM, Microsoft, Apple Computer and Intel. The company has since expanded its reach in the marketplace by providing production services and application development systems and software. AVTEX Interactive Media is based in Campbell.
 Spectrum HoloByte Inc. is best known for its products Falcon(R), the popular F-16 flight simulation, and Tetris(TM), the famous game of falling blocks. In 1991, the company entered into an agreement with Paramount Pictures providing Spectrum HoloByte the exclusive license to produce computer and video games using the name and characters from the hit TV series "Star Trek(R): The Next Generation(TM)." The company is based in Alameda, Calif.
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 /CONTACT: Tom Byron of Spectrum HoloByte, 510-522-3584, or David Beebe of AVTEX Interactive Media, 408-371-2800, ext. 241/

CO: Spectrum HoloByte Inc.; AVTEX Interactive Media ST: California IN: CPR SU: PDT

TM-RB -- SF002 -- 6451 11/19/93 10:31 EST
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Publication:PR Newswire
Date:Nov 19, 1993

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