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SPECTRADYNE SIGNS SEVEN-YEAR CONTRACT WITH HYATT HOTELS; HYATT CREDITS SPECTRADYNE'S SUPERIOR NEW DIGITAL INTERACTIVE TECHNOLOGY

 RICHARDSON, Texas, Sept. 10 /PRNewswire/ -- SPI Holding, Inc. (AMEX: SPH-B) through it principal subsidiary Spectradyne, Inc. announced today it has signed a seven-year contract with Hyatt Hotels & Resorts to be the luxury chain's provider of in-room pay-per-view movies and interactive video services. This agreement, which is a renewal and extension of an existing contract between the two companies, gives one of the nation's leading luxury hotel chains access to Spectradyne's complete range of Spectravision(R) pay-per-view entertainment and interactive video services in Hyatt's 105 domestic properties, totaling 57,000 rooms.
 Hyatt will be offering its guests Spectravision's Guest Choice(R) video on-demand movie service in all of its properties and will become the first U.S. hotel chain to completely install Spectradyne's new compressed digital video (CDV(TM)) technology.
 The contract also calls for the installation of the new S.P.I.C.E. (Spectradyne Integrated Computing Environment) computer system, which provides the platform for all interactive video services, as well as on-screen purchase confirmation of movies and telecasts, a feature designed to reduce billing disputes.
 "We believe Spectradyne has the best pay-per-view and interactive technology available today," said Steve Sokal, Hyatt's vice-president, rooms division. "We will be able to offer our guests even more video services than ever." The interactive video services and entertainment that will be available to Hyatt include:
 -- Video Checkout(SM) and folio review;
 -- Video Bellman(SM);
 -- Smart Survey(TM) for guest preferences and comments;
 -- Video Breakfast(SM); and
 -- Free-to-guest satellite-delivered channels such as HBO, ESPN,
 CNN and Disney.
 "We are particularly excited about getting Spectradyne's new compressed digital technology installed," added Sokal, referring to Spectradyne's recently announced strategic alliance with Electronic Data Systems (EDS).
 As a result of the EDS alliance, Spectradyne will be delivering movies on compressed digital video (CDV) via satellite to the more than 2,200 North American hotels it currently serves. The new CDV satellite network provides superior video quality because the digital signal is inherently better than analog, and digital delivery of video does not suffer the degradation associated with tape-based systems, no matter how often it is shown. In addition, the satellite network opens up opportunities for hotels to offer new services including teleconferencing, interactive distance learning, telecasts of special TV events, such as championship boxing and rock concerts, and the delivery of national commercials over a free-to-guest, advertiser-supported cable network.
 "We are extremely pleased that Hyatt has joined Spectradyne in setting the stage for the first use of compressed digital video technology in the hospitality industry," said Al Jerome, Spectradyne's president and chief executive officer. Mr. Jerome said that Spectradyne and EDS will equip hotels with the CDV system in two phases. During the first phase, to be completed in approximately nine months, Spectradyne and EDS will install Ku-Band antennae and integrated receiver decoders (IRDs) in hotels, which will receive and decode digitally encrypted movies transmitted via satellite, microwave or fiberoptics, as appropriate.
 In the second phase, the Digital Guest Choice installation, which is slated to begin in late 1994, will feature the addition of a technologically advanced mass storage capability to the headend of the hotel's video system. The result will be virtually unlimited video on- demand, providing access to any title being exhibited at any time by all guests; a capability not available with any of the tape-based systems.
 Spectradyne has been the largest provider of in-room, pay-per-view entertainment and information services to the worldwide lodging industry since its incorporation in 1971 and the largest supplier of on-demand video since the 1990 introduction of its Guest Choice(R) system, now installed in approximately 135,000 of the company's more than 700,000 guest rooms served. Spectradyne markets its products and services in the U.S., Canada, Mexico, the Caribbean, Australia and the Pacific Rim.
 -0- 9/10/93
 /CONTACT: Janice Schroer, SPI Holding, Inc., 214-301-9016; or Sandra Sternberg, Sitrick & Company, 310-788-2850/
 (SPH-B)


CO: Spectradyne Inc.; Hyatt Hotels & Resorts ST: Texas IN: TLS SU: CON

EH -- LA009 -- 0668 09/10/93 10:22 EDT
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Publication:PR Newswire
Date:Sep 10, 1993
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