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SPECIAL CHEVROLET WATER TRUCK TO BE DEDICATED TO DENVER HIGH LINE PROJECT

 DENVER, June 22 /PRNewswire/ -- Thousands of new trees, purchased and planted along the historic High Line Canal by concerned citizens and volunteers, will get a cooling, weekly "drink" and an excellent chance of survival through the efforts of the Geo Environmental/Tree Program and Colorado's Best Chevrolet-Geo Dealers.
 In special ceremonies today at Eisenhower Park (adjacent to the High Line Trail), Colorado's Best Chevrolet-Geo Dealers Association, along with non-profit partners Volunteers for Outdoor Colorado and Denver Urban Forest, will present the keys of a brand new, custom-outfitted Chevy Kodiak C-70 tank truck to Denver Water for its use in caring for these newly planted trees refurbishing the 71-mile-long historic recreational trail.
 The special diesel-powered Chevy truck, with logos of the participating sponsors affixed to its sides, has been fitted with a 1,600-gallon fiberglass water tank.
 Christening the truck will be consortium members: John Medved (owner of Medved Chevrolet-Geo and president of the Colorado's Best Chevrolet-Geo Dealers Marketing Association), A.J. Guanella (Burt Chevrolet, past-president of the DMA), Charlie Jordan (Denver Water), Dos Chappel (Volunteers for Outdoor Colorado), Brenda Keyser (Denver Urban Forest), Steve Ley (truck outfitting coordinator-Burt Chevrolet), Dan Semenik (Chevrolet-Denver Branch), and Dan Pearlman (The Pearlman Group, representing the Chevrolet-Geo Environmental/Tree Program).
 "The Denver High Line Project is a perfect example of successful public-private partnership benefiting a community," said Pearlman. "It takes commitment and strong teamwork to make a project of this scope work, and our partners have clearly demonstrated both of these attributes."
 The Geo Environmental/Tree Program, through its support of local non-profit tree-planting, not only implements the planting of thousands of new trees (one for every Geo purchased in markets where the program is active) but also educates and informs the public about the care, maintenance and benefits of trees that many people take for granted. Among those benefits are the reduction of air pollution, energy-saving shade, noise abatement, and even help in combating ozone depletion. More than 180,000 trees have been planted by the program so far, with a goal of 200,000 by the end of this year.
 Chevrolet's Geo Environmental/Tree Program is an ongoing commitment that very much signals the importance of this "good neighbor" effort.
 "In a tough economy, sometimes `give back' programs are the first to go," said Pearlman, whose company developed and administers the Geo Environmental/Tree Program for Chevrolet.
 "Chevrolet's continued participation is a real tribute to their commitment," Pearlman continued, "and to the program's success in terms of favorable public reaction and sales generated by the Geo Environmental/Tree Program."
 A toll-free telephone number (800-TREE-GEO) is an integral part of the Geo Environmental/Tree Program. It informs and encourages people to get involved on a local level by taking personal control to make their part of the environment just a little bit nicer through the simple act of planting a tree.
 -0- 6/22/93
 /CONTACT: Suzanne Kane of Chevrolet, 805-373-8442; or Doug Stokes of The Pearlman Group, 310-473-9353, for Chevrolet/


CO: Chevrolet-Geo Dealers Association ST: Colorado IN: AUT ENV SU:

MF-LS -- LA001 -- 4425 06/22/93 09:15 EDT
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Publication:PR Newswire
Date:Jun 22, 1993
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