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SPAR OMAN, SRI SRI TATTVA SIGN AGREEMENT.

Given the increasing awareness and usage of health and wellness products in the sultanate, Spar Oman announced a strategic partnership with Sri Sri Tattva, one of India's leading brands and the consumer goods and wellness arm of The Art of Living.

Under this partnership, shoppers at Spar Oman can now take their pick from a variety of Sri Sri Tattva products across multiple categories (personal care, health and food), at ten locations of Spar in Muscat to start with.

These will be available in the natural products section of the stores. The launch of the Sri Sri Tattva range is a step towards further enhancing the shoppers' experience at Spar. All Sri Sri Tattva products are naturally sourced and made with high quality ingredients that help promote a healthy lifestyle.

Reflecting on their partnership with Sri Sri Tattva, at a special launch ceremony held at Spar in Madinat as Sultan Qaboos on Sunday, Sridhar Moosapeta, CEO of Spar Oman, said, 'Broadening our portfolio through the introduction of brands such as Sri Sri Tattva is a natural evolution for us at Spar Oman. We have always identified and addressed consumer needs, and the launch of Sri Sri Tattva's health and wellness products is a step in the same direction.'

Arvind Varchaswi, managing director of Sri Sri Tattva, said, 'We are pleased to be entering into this partnership with a globally renowned entity such as Spar and helping cater to the evolving needs of discerning customers in the health and wellness category in the sultanate.'

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Publication:Muscat Daily (Muscat, Oman)
Date:Nov 18, 2018
Words:296
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