SPANISH CLOTHING MANUFACTURER INDITEX ENTERS NEW TERRITORY WITH ZARA HOME.
Called Zara Home, the new home fabrics and housewares classification will launch with roughly 10 to 15 stores throughout Spain by early fall, according to a spokeswoman. She declined to identify specific locales, which are expected to average about 2,140 to 2,700 square feet, and said the line will not be integrated into the existing 550 Zara stores in 41 countries. International markets will join its retail roster but to date no foreign locations have been confirmed, she said.
Home textiles, including bed and kitchen linens, tablecloths, blankets and curtains, will dominate the product mix, along with household items like glassware, cutlery, decorative boxes, candles, picture frames and trays. The new division will not offer furniture.
"The idea is to bring fashion into the home by introducing beautiful, carefully chosen items. Obviously, the merchandise won't move as fast as the apparel categories, but new products will be introduced on a seasonal basis [or twice a year]." In addition, product groupings will promote current trends such as white, romantic, ethnic and modern, she said.
Zara is synonymous with fast-moving, trendy fashion for women, men and children. For instance, last month Inditex inaugurated a new distribution center for Zara in Zaragoza, Spain. In its final stage, the so-called Plataforma Europa's operating space will total 67.8 million square feet with distribution capacity of 80,000 garments per hour. This is to accommodate Zara's grueling modus operandi of new product shipments twice weekly delivered (worldwide) in 35 hours.
Notoriously press-shy, Inditex would not reveal manufacturing details or first-year sales predictions for the new home line.
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|Comment:||SPANISH CLOTHING MANUFACTURER INDITEX ENTERS NEW TERRITORY WITH ZARA HOME.|
|Publication:||HFN The Weekly Newspaper for the Home Furnishing Network|
|Article Type:||Brief Article|
|Date:||Jun 16, 2003|
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