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SOUTHWIRE OFFERS FIRST LOOK AT INNOVATIVE EMPLOYEE CENTER

 CARROLLTON, Ga., July 23 /PRNewswire/ -- On Thursday, July 29, Southwire Company will host the first look at one of Georgia's most innovative employee centers -- the Southwire Employee Resource Center.
 In a multimillion dollar investment in its employees, Southwire Company has created a comprehensive employee center that offers employees, their families and retirees low-cost primary health care, expanded wellness opportunities and world-class training.
 The move will reduce the costs of health care for employees and the company, and is part of Southwire's strategy to become a world-class organization. "We see the new Southwire Employee Resource Center as an investment in our most important resource -- our people," said Roy Richards Jr., chairman and CEO.
 "In these recessionary times, we're investing in the future," Richards said. "Our business depends on providing the best products and service. Healthy and well-trained employees are critical to that objective and our future profitability."
 Southwire first announced plans for the center last November. Over the past nine months, it has converted an old lumber supply store and warehouse into the new 43,500-square-foot, multi-purpose complex.
 Currently, all the facilities, except the medical facility, are available and being used by employees and their families. (The pharmacy will be open Aug. 2 and the medical center will open once the recruitment of the physicians is complete.)
 Medical Center and Pharmacy
 One of the most unique features of the complex is the Southwire Family Medical Center. Southwire has contracted with MediCenter, Inc., a private Oklahoma-based firm, to operate a primary care medical center and pharmacy in the complex.
 The 11,000-square-foot medical facility includes examining rooms, outpatient surgery, doctors' offices, X-ray equipment, lab and a drive- through pharmacy. It will be fully staffed by MediCenter, Inc., with two family physicians, as well as several nurses, and administrative staff.
 Use of the Southwire Family Medical Center will be completely voluntary, according to Ed Muehlberger, assistant vice president, human resources. Employees and retirees can continue to use their own private doctors if they wish.
 "The advantage of the Southwire Family Medical Center is the cost," said Muehlberger. "Doctor's visits will be a flat $15 and a 30-day supply of prescription drugs will be $4. It's a true win-win strategy that will save money for Southwire employees as well as for the company."
 Wellness Center
 In line with Southwire's emphasis on preventive care, Southwire's expanded wellness facility has six times the amount of space than its previous facility. "Our programs were bursting at the seams," said Southwire wellness systems manager Sheri Mann. "The new facility has allowed us to offer a greater variety of activities and has increased space for previous activities."
 The 19,000-square-foot Wellness Center includes a regulation size basketball court, a racquetball court, a large free-weight room, a cardiovascular room, a selectorized machine room and an aerobics room. A library offers more than 60 videos and audiotapes on subjects ranging from fitness to defensive driving.
 Southwire Employee Learning Center
 The training and development arm of the new complex, the Southwire Employee Learning Center, offers classes and self-paced programs ranging from basic skills to computer literacy, communications and leadership. Southwire will invest $6.5 million over the next three years to sharpen employee skills and further institute the company's quality management system.
 "We're putting in programs to help prepare Southwire employees to meet future demands in the market place," said training director Tom Howson. "Global competition is changing business and industry at an incredible pace and we can't stand still by continuing to depend on our current skills."
 Educational opportunities extend to employees' families as well. Howson said the center will offer life management courses in parenting, stress management and financial planning, among others.
 Southwire is American's largest wiremaker with 17 plants in the United States and England and annual sales of more than $1.3 billion. Headquartered in Carrollton, Southwire employs 5,000 people worldwide, approximately 2,500 in Carrollton.
 -0- 7/23/93
 /CONTACT: Nancy Fulginiti of Southwire, 404-832-4576/


CO: Southwire Company ST: Georgia IN: SU:

RA-CF -- AT016 -- 5316 07/23/93 17:00 EDT
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Date:Jul 23, 1993
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