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SOUTHWESTERN BELL MOBILE SYSTEMS INTRODUCES FIRST CELLULAR INFORMATION SERVICES TO WICHITA, KAN.

 WICHITA, Kan., March 10 /PRNewswire/ -- Southwestern Bell Mobile Systems (SBMS) now makes it easier for Wichita-area cellular users to get the latest on the Shockers and the stocks as well as news and weather updates. With Southwestern Bell's new cellular information services, Mobile Systems customers can access even more of the world through the use of their cellular phone, a company spokesperson said today.
 SBMS today introduced the first cellular dial-in news, weather, sports and stock information which customers can reach through one convenient call: (Pound)INFO (pound sign 4-6-3-6). The service is available at no charge beyond normal air time rates to SBMS customers.
 Through the facilities of KSNW, Channel 3, in Wichita, (Pound)INFO brings the latest information on news, weather and sports as close -- and as convenient -- as a cellular phone. Also, Dean Witter Reynolds provides Southwestern Bell customers regular updates from Wall Street.
 "These new services make information as mobile as our customers," said Roger Wright, director of operations for SBMS in Wichita. "At the touch of a button, our cellular customers not only can talk instantly with the office or home, but they also gain immediate access to information they need and want."
 Southwestern Bell and the other Bell companies gained the freedom to offer information services when federal court rulings allowed them to enter the business. Previously, these services had been forbidden under the terms of the Modification of Final Judgment (MFJ). Information services are proving to be popular, however, as more than 60,000 calls will be placed by Southwestern Bell customers this month to access everything from late-breaking news to stock market results.
 Wichita's new (Pound)INFO services provide regular updates from the KSNW news and sports rooms while providing cellular phone users access to Channel 3's weather forecasting technology. Channel 3 uses state-of- the-art weather forecasting systems which include Nexrad Doppler radar.
 News reports are updated four times a day. Wichita weather reports are revised twice a day, or more frequently during inclement conditions. The latest sports scores are provided for fans at least twice each day. And market information is provided once in the morning, at noon and at market close Monday through Friday.
 Southwestern Bell's (Pound)INFO joins an increasing number of abbreviated dialing services, which include:
 (Star)CARE (star 2-2-7-3) For Customer Care
 (Star)HP (star 4-7) To report emergencies in Kansas
 (Star)KTA (star 5-8-2) For Kansas Turnpike information
 (Star)ROAM (star 7-6-2-6) For information on how to use the
 local system (for customers from
 another city)
 Emergency 911 calls made in Wichita as well as all calls preceded by the "Star" (star) symbol are free of charge. Calls including the "Pound" sign will incur normal airtime charges.
 SBMS offers similar information services in Kansas City, Mo., St. Louis, Dallas, Oklahoma City, Chicago, Boston, Washington and Baltimore. The company plans to extend these services to other cities.
 SBMS, based in Dallas, provides cellular service to more than 1.4 million people in 54 cellular service areas throughout the Southwest, Midwest and East Coast. Mobile Systems is a subsidiary of Southwestern Bell Corp. (NYSE: SBC), an international communications corporation based in San Antonio, Texas.
 -0- 3/10/93
 /CONTACT: Walter F. Patterson of Southwestern Bell Mobile Systems, 214-733-2132/
 (SBC)


CO: Southwestern Bell Mobile Systems; Southwestern Bell Corp. ST: Kansas, Texas IN: TLS SU:

BB -- DV001 -- 4811 03/10/93 09:01 EST
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Publication:PR Newswire
Date:Mar 10, 1993
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